Friday, August 5, 2011

Mobile Media Ideas for Night Clubs & Promoters

Clubs are constantly trying to find new approaches to reach more people and keep existing customers loyal. It’s likely that your particular night club may have already tried a variety of marketing techniques including postcard mailings, print advertising, radio spots, direct mail, and promoters. If you feel that you want a new approach to reach possible clients, then you’re in luck. Mobile text message marketing is the newest craze in advertising and is making profitable results. This strategy will allow you to target potential clients on their cellular telephone or mobile device using a variety of advertising messages. Mobile text message marketing is a great selection for a new campaign. It can also add leverage to current promotions. Here are some mobile text message marketing suggestions that other night clubs are making use of:

Ladies Night: Let all the beautiful women on your list know about your weekly and monthly Ladies Nights. Using Mobile Text Message Marketing let your female clientele know about drink promotions and any other specials they are entitled to receive.

Theme Parties: Is your night club having a holiday, costume, or other themed party? Text everyone on your promotion list so they know about your fun event. You will find after a few text message blasts that your attendance increases dramatically. Also it is simple to set up a Text To Vote like American Idol and America's Got Talent to create some great fun, instant results and BUILD THAT LIST!

Singles Night: Your night club should hold a singles night during the slow nights of the week! This is a great way to get timid individuals together for a fun night while increasing your profits. Send out a mobile text message blast to all of your single clients to invite them to your party. Make sure you let them know about and games or activities that will be going on, as well as drink specials!

PLUS! With a Mobile Media Campaign from iZigg you can use the iZigg platform to track your advertising and learn to spend smart and save money on all your promotions while building a growing list of customers you can reach INSTANTLY!

These are only a few quick tips to get your mobile text message marketing campaign up and running. It is your responsibility to attempt different methods to discover what works nicely with your night club. What works for one organization may not work for you. An excellent technique would be to attempt a different mobile text message marketing strategy each month. When you find one that actually works, make certain you utilize it over and over again. This can only help to build your Brand and increase income. With any luck, by now you can see how potent mobile text message marketing could be for your night club!

Mobile Media For Bands & Performers

Bands & Performers are often searching for new methods to promote themselves and their products ie: CD's DVD's Downloads, Apparel, Books etc.. It’s likely that your band might have already tried various advertising approaches such as television advertising, print advertising, radio advertising, direct mail, and phone sales. If you feel that you will need an innovative way to reach potential clients, then you are in luck. Mobile text message marketing is definitely the most recent craze in advertising and it is creating profitable results. Mobile Media is much more than a craze it is here to stay. I don't have to tell you that texting is now a multigenerational reality.</photo>

This strategy will allow you to target prospective clients on their cellphone or mobile device using a selection of advertising messages. Mobile text message marketing is a superb selection for a new campaign. It may also add leverage to existing promotions. Here are some mobile text message marketing suggestions that other bands and performers are using:

Shows and Performances: Let all your loyal fans know when you are performing! Mobile text message marketing is perfect for this. A brief text message update may be all that is needed to play to a packed venue.

Releases: Do you have a new album or DVD coming out soon? Promote it like crazy using mobile text message marketing. This is a great way to reach potential buyers that may have not been notified of your upcoming release. Don’t leave any money on the table! There is no reason for you to be a “starving artist.”

Band Updates and News: Text message marketing is a great way to simply keep in touch with your fans. Let them know about member changes, upcoming tours, special deals on merchandise, and other promotions. Fans really enjoy it when their favorite artists keep in touch with them.

Promotions & Goodies:
With iZigg Mobile Media it is easy to run a raffle and give away everything from t-Shirts and CD's to BackStage Passes & More. The ability to group promotions by date and venue gives you amazing power to connect with your fans and clients in a specific area.

Social Media Connection:
Telling a live audience or acquaintances to simply text: YourBand to: 90210  makes it so easy to get people connected to your facebook and twitter. Plus you now have them on a mobile media subscription!

These are just a couple of quick ideas to get your mobile text message marketing campaign up and running. It’s up to you to attempt different methods to discover what works well along with your band. What works for one organization may not work for you. A great technique would be to attempt a different mobile text message marketing approach each and every month.
Once you find one that works, make certain you utilize it over and over again. This will only assist to grow your enterprise and increase income. With any luck, by now you are able to see how effective mobile text message marketing may be for your band or performance group!
Find Out More go to http://TextMagnet.com or simply text: iLike to: 90210

Wednesday, August 3, 2011

Effective Marketing In The Present Economy!

As the Economy falls deeper and deeper into Debt, every business is looking for a way to market to their customers without spending a ton of Money. Some Small businesses have cut out their marketing and advertising budget to almost nothing over the last few years and are wondering why they are not getting customers into their stores. So if your are in Business, what do you do? Advertise on TV, the Newspaper, or Radio? All of these come with a hefty price tag and leaves the owners thinking, how do I track those ads and know if they are working? The only sure way is if your business or store is busy, then you could justify spending the money. So where do you put your marketing dollars to maximize your campaigns and make them successful?
1) Social Media- Facebook, Youtube, Twitter, and Linkdin are a low cost way to do business in Today’s market. If you are not on Social media driving in Traffic, it’s still not to late. Having proper marketing techniques can drive a small business into profitability.
Pros- Attracting new and existing customers to your site and give out coupons to your local or online market.
Cons- Takes time to build a following, PPC can be expensive, Most small businesses will need to hire a marketer to run their campaign and then the costs will start to rise.
Grade B+ : Because this country is ran by the local businesses, most owners don’t engage in Social Media or they would get lost starting things out; Example(Creating a Fan page and running a PPC campaign). PPC Campaigns can run as high as $2,000 per month on Facebook.

2) Article Marketing and Blogging– Writing Articles can be a very cheap way to drive people to your web site or online store. More small online businesses are using this technique to drive traffic. Submitting these articles to Authority sites such as enzinearticles.com and Goarticles.com will get your article out in the public view.
Pros- Over time, you will develop a following from others that have not followed you on Social Media. You will develop backlinks to rank you web page higher on google. Plus It’s FREE!
Cons- Time Consuming and may take a long time to develop a following
Grade B- : I gave this a lower rating because the average business may not have the time to write articles and submit them off to authority sites. This also targets only the online market and leaves the local or warm market in the dark.

3) Mobile Media – Text or SMS marketing is new and taking the small businesses by storm. Only 5% of all businesses are using Text Mobile Media and over the next 2 years that number will rise to over 90%. Local businesses can gather and track all their campaigns and send any promotion any time they want. This form advertising is permission based advertising which gives it a leg up over the traditional forms of Advertising- TV, Radio, and Newspaper ads. Tracking is the Key, plus you can instantly advertise and get a response that day. The Statistics are overwhelming, over 94% of all text messages are read and 20-40% act on the promotion.
Pros- It’s very inexpensive. You have the ability to advertise instantly with an instant reaction to your campaign. It’s the in thing to do right now “Text”, look around you, everyone has their eyes glued to their phone texting. You will capture New customers and communicate with old customers. People want deals right now and local businesses can capitalize on this new form of advertising.
Cons- Having the right company! There are so many companies out their offering text mobile marketing, but only a few are offer Tier 1 Sms or text messaging. Not a lot of small businesses know about the power of text mobile marketing. If a business has used the text marketing platform, they probably were involved with someone who didn’t use the marketing aspect properly- so make sure you pick out the right company to use Text Messaging.
Grade A+ : No other form of advertising or marketing can give an instant message to your customers that will be looked at or read at a 90% rate. If your are a small, medium, or Large business- Get Text Messaging involved in your marketing Campaign soon.

Branding yourself through Mobile Media
You can Branding yourself through mobile marketing- most companies offer a short code that is hard to remember. Short codes are 5 or 6 digits where to send your message to. Try and have your customer talk about your business with a short code like 644472? How would like to have a short code that everyone can remember? There is a company that has a Tier 1 Platform, the ability for the businesses to control their List, and the most famous number in the world; iZigg has the Mobile Marketing short code  90210. Now that would be a great number to remember, oh yeah! You and your customers don’t have to, it’s already embedded in our memory. People will start talking and you will start seeing your lists of customers that have texted in and said yes, I want to receive deals and coupons from you. How awesome is that!
Izigg Top Marketing Trends for 2011
Who’s using Text Mobile Media: Athletes, Churches, Restaurants, hospitals, corporations, utilities, clothing stores, just about anybody. I used Text Message marketing for my personal business.
Tier 1, 2, and 3 Platforms for Text Mobile Media
 Watch out for the companies offering anything but a Tier 1 Platform. Why? Because you may miss your important customers that want your specials today. After Time you could lose hundreds if not thousands of texts to your customers if you don’t have the proper company running your text messaging. Here’s a simple breakdown.

Tier 1- Has a the ability to send and receive Text Messages at a 99.9% rate. Which means that if 10,000 customers opt in over one year, you will be able to send and receive messages to 9,999 of your customers.

Tier 2- Has a the ability to send and receive Text Messages at a 80 to 90% rate. Which means that if 10,000 customers opt in over one year, you will be able to send and receive messages to 8,000 to 9,000 of your customers. You would lose the ability to communicate with over 1,000 to 2,000 customers. That would be Painful to find out.

Tier 3 – Has a the ability to send and receive Text Messages at a 60 to 70% rate. Which means that if 10,000 opt in in one year, you will be able to send and receive messages to 6,000 to 7,000 of your customers. You would lose the ability to communicate with over 3,000 to 4,000 customers. You would definitely want to stay away from these types of services.

If your current plan does not offer a Tier 1 service or they cannot provide that type of information to you, you will never know if your messages are being received by your customers.

Top 3 TEXT Messaging Companies

While Izigg has a user friendly platform, people all over the US to help set up a campaign, and the ability to start making money from your service; here the top 3 Text messaging companies out there.

  1. Izigg – Short Code: 90210 – Tier 1 Platform
  2. Motto – Short Code: 83936 – Unknown Tier Platform
  3. Yep – Short Code: 41242 – Unknown Tier Platform

While the other 2 will not display their tier platform, It’s safe to say that they are either a tier 1 or tier 2.

My Recommendation is iZigg for any business, gather leads and start promoting Today!


If you want to find out more about Text Mobile Marketing and it can benefit you and your business please text: iLike to: 90210 or iCard to: 90210 you get the idea.

Jamie O'Hara

Tuesday, July 19, 2011

Mobile Media Is A Good Idea - RIGHT NOW!

If you’re in business in today’s difficult economy, you have to find creative ways to reach more potential customers without adding costs to your already over-burdened budget. If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Text: mobile to: 90210 to learn more about iZigg
Then text: iLike to: 90210 to reach me.
Mobile marketing is inexpensive, easy to use, and tremendously effective. Not surprising, then, that it’s rapidly growing in popularity. More and more big-name brands, retailers, and ad agencies are adjusting their marketing budgets in favor of mobile marketing because the return on investment is much stronger, and it can be integrated smoothly into existing sales and promotion strategies.
Here are ten reasons you should contemplate “going mobile” to strengthen customer relationships and generate additional revenue. 
It’s Personal & Permission Based!
1. Each customer decides when or whether to engage with you. Because your contact with them is permission-based, customers are more receptive because they are in control. iZigg features a simple double opt-in message, insuring that your subscribers said YES!
2. Once you connect with them, they are more likely to continue their “conversation” with you, becoming loyal customers.
3. You can establish informal yet interactive (two-way) communication with customers.
4. People keep their phones close at hand, so they are available to receive your message at almost any time.
5. You can set up different groups based upon customers interests and demographics.
6. SMS with smart links can help you integrate your Social Media Channels ie: YouTube, Facebook, Twitter, etc...
7. Unique phone numbers make marketing personalization easier and more reliable than online, email, or postal mail.
Build Your Brand  PLUS Save Money On Advertising
8. You can build brand awareness without expensive traditional advertising campaigns, while building a LIST!
9. Significantly reduced production and distribution costs make mobile marketing a good choice, even for small businesses.
10. You can use it to track all your advertising, TV, Radio, Print, In House etc.. Then reduce ad costs by 20% -70%
11. Easily add new & innovative strategies at little or no additional cost. Mobile coupons convert 20X more than paper coupons!
It Is The Fastest Most Immediate Type Of Message!
12. Delivery is virtually immediate, allowing you to send timely promotional messages.
13. You can create mobile marketing campaigns quickly, in less than a day.
14. Messages are entirely under your control and easily changed in a few minutes!
15. 97% of texts are opened & 85% are viewed within 5 minutes.
It’s Immediate & Always Available
16. You can reach customers on the go -- almost anyone, almost any time, almost anywhere.
17. Recipients can store your message to read or refer to later. Plus they can forward it and make it viral!
18. Many people have dropped their landlines and their mobile phone is there personal number and contact point!
It Will Magnify Your Brand & Magnetize Your Market
19. By 2012, 50% of all mobile subscribers will have smartphones with internet access and applications.
20. With mobile marketing, you can direct messages to a specific group or everybody on your list!
21. Mobile offers innovative, interactive techniques to reach new potential customers. Plus you can start TODAY!
22. You can create profile groups, it is simple to move your keywords from group to group to meet your needs.
23. It is simple to include a “Reply To:” keyword creating a second call to action, and qualifying level of interest in your business!
24. Messages can be forwarded, increasing viral promotion. ( I know I already said that, but it is cool)
25. Mobile phones are projected to be the primary access source for social networking within the next few years.
26. Mobile marketing messages can be simple text (SMS, or Short Messaging Service), pictures and sound (MMS, or Multimedia Messaging Service), or even display ads or search functions.
It’s Easy, Efficient, and it Works!
27. You don’t need to be a techie to get started or manage your mobile marketing campaigns.
28. Editing and spell-check make message creation easy and ensure professional results.
29. Studies show most messages are read within 5 -15 minutes, and most recipients respond within 60 minutes.
30. Mobile Media is action-oriented. Studies show mobile searchers purchase within 24 hours.
You Can Build Stronger, Longer Lasting Customer Relationships
31. You can turn existing customers into better ones with cross-selling and up-selling.
32. By offering SMS-only promotions, you can make customers feel special and thus reinforce your personal relationship.
33. You can use "text-to-win", “text-to-raffle” & promotions, enabling even more detailed targeting & tracking.
34. You can easily create surveys and ask customers their opinions, so they feel even more engaged with your brand.
35. You can have notifications sent to several phones or email addresses, making it easier to respond to customers needs.
36. You can offer incentives to appeal to back-lapsed customers.
It Integrates With & Supports Traditional Strategies & Social Media
37. Mobile Media campaigns augment and integrate any online marketing and Social Media you are using!
38. You can use it with radio, TV, print, outdoor, website/internet, in-store promotions -- anything!
39. You can add mobile sign-up on your website!
40. You can use it to cross-promote products or services with other promotional media you’re currently using.
It’s Measurable
41. You can track delivery, response, and sales conversion, user by user.
42. Real-time monitoring means you can assess response right away and modify messages without delay.
You Can Generate New Revenue
43. Mobile marketing is very affordable, but you can recapture whatever costs you do incur through “premium-rated SMS” marketing.
44. You can use it to sell information services (weather, news, tourism, or business location information, etc.).
45. You can use it to sell other services such as auction bidding, virtual gifts, or discount coupons.
Right now, more than ever, you have to go where the market is. And these days, more than ever, your potential customers are using their cell phones or tablets, They’re mobile, so your marketing needs to be mobile, too, or you’ll get left behind. Start with a simple promotion or two, then get more creative as you get more comfortable.
46. With the iZIgg agency program and a few referrals you can change and expense line into a profit line in your budget!

Sunday, July 17, 2011

Why Google Is Focused On Mobile

http://www.youtube.com/watch?v=j7qVu-Ckxv4&feature=youtube_gdata_player

Thursday, June 2, 2011

Some interesting data;
(CNN) -- Among U.S. adults who go online, 13% use Twitter -- and more than half (54%) of these people access the popular social media service with their mobile phone, according to new research from the Pew Internet and American Life Project.  - source CNN Tech
 This is interesting as the 13% is based upon adults who go online, nearly everyone has a cell phone and according to this most of those cell phone users aren't paying much attention to Twitter.

The report also revealed some interesting details about the demographics of Twitter users. For instance, 25% of adult African-Americans who use the Internet are on Twitter, as are 19% of Hispanic Americans, compared with only 9% of whites.
Where you live also may affect whether you're on Twitter: About 15% of both urban and suburban U.S. adult Internet users are on Twitter, vs. only 7% of rural dwellers. - source CNN Tech

Don't get me wrong, I thing Twitter is a brilliant and useful idea, however it has obvious limitations especially when compared to SMS and facebook. My opinion is that there can be a terrific synergy in reaching your market with your message by including a simple recipe of Mobile Media linked with facebook & Twitter. It is definitely a good idea to bring some varied value to each outlet in a way that makes sense. It may make great sense for some business and information models to specialize in their media outlets and differentiate and cross pollinate with purpose

For instance Dell Outlet has a great twitter where you may find deals that are not announced elsewhere. Southwest Airlines uses facebook to promote give-aways, garner up to date praise from customers, and share various tidbits about the company and travel ideas. There are both very appropriate uses for these media. Try this Fast Memory Test.