Who Is 90210?

Businesses Are Driving Marketing Success with Short Codes

According to new research from the CMO Council, a surprising 76% of senior marketers believe they are not realizing the full revenue potential of their current customers. Only 46.5% say they have good insights into retention rates, customer profitability and lifetime value. Businesses are looking for new ways to drive customer engagement, relevancy and advocacy. As a result, 60% are embracing new strategies to better engage their customer base. Companies across numerous industries such as retail, restaurants, and consumer-packaged goods are embracing common short code marketing to build new levels of engagement and relevancy.
Short codes provide an effective way to build and develop awareness, generate and qualify leads, acquire new customers and further strengthen relations with their existing core base. A large mall-based retailer turned to mobile to drive brand awareness and generate store traffic as it entered the Canadian market with new stores. The retailer offered a free T-shirt as an incentive to join the mobile program, but the customer had to collect it at the store’s grand opening. The campaign was a success, generating a 30% redemption rate for the T-shirts and a six-fold return on the cost of the text messaging campaign. Find out more about making the shift from exposure to engagement! Go to www.TextMagnet.com

SMS Marketing Works!! 90210 is the “Dot Com”

Ashley Furniture HomeStore provides another example of SMS effectiveness when compared with email. The chain held a four-day Secret Sale that was only promoted by email and SMS. After subtracting the discounts from coupons, Ashley Furniture HomeStore sold $122 dollars of merchandise for every dollar spent on SMS and $76 for every dollar spent on email.

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Go to www.TextMagnet.com to learn more