Wednesday, April 20, 2011

SMS Marketing Works!! 90210 is the “Dot Com”

Ashley Furniture HomeStore provides another example of SMS effectiveness when compared with email. The chain held a four-day Secret Sale that was only promoted by email and SMS. After subtracting the discounts from coupons, Ashley Furniture HomeStore sold $122 dollars of merchandise for every dollar spent on SMS and $76 for every dollar spent on email.

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