Ok, so Hines Ward has won dancing with the stars! perhaps this will give some solice to Steelers fans now that the Superbowl is over. Speaking of the Superbowl what do you think about all those heavily anticipated Superbowl XLV commericals.
Did you have a chance to watch the Packers make Superbowl history?
I did… and the game was great, but I was not too thrilled with the development of these multi-million dollar advertisements. This post is not to criticize the lack of humor in majority of the commercials… and even though I was not blown away by the comedy, something VERY important jumped out at me — something (besides humor) was missing.
Can you guess what was missing?
Before I tell you what was missing, let me first paint a picture by putting some numbers behind the Superbowl commercials and the TV exposure.
Estimated # of people watching the Superbowl = 100,000,000 (one hundred million) or more…
Estimated cost for a 30 second commercial during the Superbowl = $2.3 million to 2.8 million ~ 3,000,000 (three million dollars)
My opinion — even though they are reaching 100 million people, $3 million is a heck of a lot of money for a 30 second brand exposure.
Notice I said "brand exposure"… because essentially that is all that these companies paid for, exposures of their brand. The brand (whether it was a product like an Audi or a service like Godaddy), spent millions of dollars to just put the name of their company in the viewers face. Chances are, people were not going to stop watching the Superbowl and run out to purchase an Audi or a Chevy. More likely, people will only talk about the commercials the following day, and its not because they went out to purchase a can of Pepsi, but more so to voice their opinion on the creative's of the advertisements. Make sense?
Here's my question to you. Did any of those advertisements cause you to get off your couch and immediately go buy a product? Did any of those commercials capture your information (to follow up with you at a later time) because you were interested in what they were marketing? The answer is NO.
Those multi-million dollar Superbowl advertisements were a WASTE OF MONEY. The primary purpose of those commercial were to win a "design award", not to drive new business to their company or to capture interested prospects. This is a blunt statement, but how stupid can they be! I find it amazing that these fortune 500 companies are still out there advertising like drunken sailors.
So back to the main question… what was it that the people in charge of producing and releasing these commercials absolutely missed?
Text Message Marketing (or mobile media marketing) with Short Codes!
(bare with me if you don't know what text message marketing is…)
Come on people! Why spend $3,000,000 on a 30 second commercial that will only expose the person to your brand (one time) during that allocated 30 second time slot? Why wouldn't they want to capture the information of people interested in their product or service so they can follow up with them more than once (and not have to spend a small fortune every time they want to connect with them).
The usage of text message marketing would have done wonders for these companies. Mobile marketing would have been a cheap, simple addition and would have literally been a GAME CHANGER! (pun intended)
Think about it… by adding a simple short code (like 90210) to their marketing, they could have measured the effectiveness of their ad, captured potential customer information, and had the opportunity follow up with them whenever they wanted!
Let's look at an example of what could have been different.
Had the marketing managers at Pepsi been smarter, they might have run a raffle offering a chance to win free pepsi for an entire year. They could have simply added a message at the end of their (oh so humorous) commercial that said "text: Pepsi to: 90210 for a chance to win your favorite soft drink for an entire year. The drawing will be at half-time." Think about how many people would have sent that text message to try and win! Guess what? Pepsi would have just built a list of thousands (possibly millions) of phone number of people who love their soft drink! Way to go Pepsi!!!
If you haven't figured it out yet, text message marketing is simply having someone "text a keyword to a designated short code". As soon as someone sends that text message, immediately a response will be sent back to them with their desired content. At the same time, that person is now added to a database where the company in charge of the marketing can follow up with that individuals via text message as they see fit.
Text message marketing (also known as mobile media marketing) is the future of promotion as we know it. It has already begun to replace email marketing and will soon be a required ingredient to every company's marketing mix. Tip: Don't miss the trend!
The best part about all of this is… you can capitalize on the rapid expansion and adoption of mobile media marketing as these businesses start to realize what they are missing. How? It's a company called iZigg. We have a unique distribution model that allows agents (like myself) to refer other iZigg agents (who sell mobile media marketing services) and make a substantial residual income by doing so. I'd love the opportunity to show you how iZigg works.
Just text: MAG to: 90210
Contact me or any of my partners to learn how you can get started with iZigg and text message marketing TODAY! Please watch the three short videos at www.TextMagnet.com
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