Mobile marketing is inexpensive, easy to use, and tremendously effective. Not surprising, then, that it’s rapidly growing in popularity. More and more big-name brands, retailers, and ad agencies are adjusting their marketing budgets in favor of mobile marketing because the return on investment is much stronger, and it can be integrated smoothly into existing sales and promotion strategies.
Here are ten reasons you should contemplate “going mobile” to strengthen customer relationships and generate additional revenue.
It’s Personal & Permission Based!

2. Once you connect with them, they are more likely to continue their “conversation” with you, becoming loyal customers.
3. You can establish informal yet interactive (two-way) communication with customers.
4. People keep their phones close at hand, so they are available to receive your message at almost any time.
5. You can set up different groups based upon customers interests and demographics.
6. SMS with smart links can help you integrate your Social Media Channels ie: YouTube, Facebook, Twitter, etc...
7. Unique phone numbers make marketing personalization easier and more reliable than online, email, or postal mail.
Build Your Brand PLUS Save Money On Advertising
8. You can build brand awareness without expensive traditional advertising campaigns, while building a LIST!
9. Significantly reduced production and distribution costs make mobile marketing a good choice, even for small businesses.
10. You can use it to track all your advertising, TV, Radio, Print, In House etc.. Then reduce ad costs by 20% -70%
11. Easily add new & innovative strategies at little or no additional cost. Mobile coupons convert 20X more than paper coupons!
It Is The Fastest Most Immediate Type Of Message!
12. Delivery is virtually immediate, allowing you to send timely promotional messages.
13. You can create mobile marketing campaigns quickly, in less than a day.
14. Messages are entirely under your control and easily changed in a few minutes!
15. 97% of texts are opened & 85% are viewed within 5 minutes.
It’s Immediate & Always Available
16. You can reach customers on the go -- almost anyone, almost any time, almost anywhere.
17. Recipients can store your message to read or refer to later. Plus they can forward it and make it viral!
18. Many people have dropped their landlines and their mobile phone is there personal number and contact point!
It Will Magnify Your Brand & Magnetize Your Market
19. By 2012, 50% of all mobile subscribers will have smartphones with internet access and applications.
20. With mobile marketing, you can direct messages to a specific group or everybody on your list!
21. Mobile offers innovative, interactive techniques to reach new potential customers. Plus you can start TODAY!
22. You can create profile groups, it is simple to move your keywords from group to group to meet your needs.
23. It is simple to include a “Reply To:” keyword creating a second call to action, and qualifying level of interest in your business!
24. Messages can be forwarded, increasing viral promotion. ( I know I already said that, but it is cool)
25. Mobile phones are projected to be the primary access source for social networking within the next few years.
26. Mobile marketing messages can be simple text (SMS, or Short Messaging Service), pictures and sound (MMS, or Multimedia Messaging Service), or even display ads or search functions.
It’s Easy, Efficient, and it Works!
27. You don’t need to be a techie to get started or manage your mobile marketing campaigns.
28. Editing and spell-check make message creation easy and ensure professional results.
29. Studies show most messages are read within 5 -15 minutes, and most recipients respond within 60 minutes.
30. Mobile Media is action-oriented. Studies show mobile searchers purchase within 24 hours.
You Can Build Stronger, Longer Lasting Customer Relationships
31. You can turn existing customers into better ones with cross-selling and up-selling.
32. By offering SMS-only promotions, you can make customers feel special and thus reinforce your personal relationship.
33. You can use "text-to-win", “text-to-raffle” & promotions, enabling even more detailed targeting & tracking.
34. You can easily create surveys and ask customers their opinions, so they feel even more engaged with your brand.
35. You can have notifications sent to several phones or email addresses, making it easier to respond to customers needs.
36. You can offer incentives to appeal to back-lapsed customers.
It Integrates With & Supports Traditional Strategies & Social Media
37. Mobile Media campaigns augment and integrate any online marketing and Social Media you are using!
38. You can use it with radio, TV, print, outdoor, website/internet, in-store promotions -- anything!
39. You can add mobile sign-up on your website!
40. You can use it to cross-promote products or services with other promotional media you’re currently using.
It’s Measurable
41. You can track delivery, response, and sales conversion, user by user.
42. Real-time monitoring means you can assess response right away and modify messages without delay.
You Can Generate New Revenue
43. Mobile marketing is very affordable, but you can recapture whatever costs you do incur through “premium-rated SMS” marketing.
44. You can use it to sell information services (weather, news, tourism, or business location information, etc.).
45. You can use it to sell other services such as auction bidding, virtual gifts, or discount coupons.
Right now, more than ever, you have to go where the market is. And these days, more than ever, your potential customers are using their cell phones or tablets, They’re mobile, so your marketing needs to be mobile, too, or you’ll get left behind. Start with a simple promotion or two, then get more creative as you get more comfortable.
46. With the iZIgg agency program and a few referrals you can change and expense line into a profit line in your budget!
No comments:
Post a Comment