Friday, September 2, 2011

How is Jamie Foxx utilizing mobile marketing?

The handsome and debonair Jamie Foxx is best known for his acting career or should that be best known as a stand-up comedian?
The handsome and debonair Jamie Foxx is best known for his acting career or should that be best known as a stand-up comedian? No, wait – he’s a Grammy award winning R&B singer and radio host! Perhaps, that should read that Jamie Foxx is a multi-talented well-known player in the entertainment industry! But why would we link Jamie Foxx with mobile marketing? Read on…….
The Dreamgirls and Jarhead star was the opening keynote speaker at the Mobile Marketing Association Forum in Los Angeles, California on November 17th 2010. at the Beverly Hilton, Foxx did not disappoint and was highly knowledgeable when discussing the strategies for the entertainment industry highlighting particularly where the future business opportunities lie within the mobile channel.


Foxx said “With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models”.
He went on to say that “The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.”
The CEO for the Mobile Marketing Association, Greg Stuart. said that Jamie Foxx clearly understands the impact that mobile and digital media is having on consumer communications. He said that Foxx sees the opportunity for both consumers and businesses alike. Clearly the appearance of this high-profile, much-loved celebrity to open the industry Forum in Los Angeles was a delight and honor for its members and there’s sure to be more to come in the mobile marketing arena for Jamie Foxx.
Foxx said “With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models”.
He went on to say that “The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.”

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