Wednesday, August 17, 2011

90210 Text Marketing Is Perfect For The Restaurant Business!

    It’s well known that in the restaurant business, increasing customer loyalty is probably the single most important marketing goal.   That’s because those repeat customers typically account for a large portion of your revenue, they already like your product, and they are your best “word of mouth” advertisers.  But cultivating those relationships and creating successful loyalty programs has never been easy.

Try This Generic Example For Restaurants Right NOW!  
There is no better faster more effective way to connect your market to Social Media like facebook, Twitter, & YouTube, than iZigg 90210 Mobile Media!

    Well, until now of course! Restaurant Owners and Corporations take note: Mobile marketing leader iZigg has launched a new mobile promotion platform designed to take the local restaurant industry by storm!
    Traditional restaurant marketing tactics usually include direct mail, newspaper and print ads, email, birthday programs, collecting business cards, special events, and the simple signs outside your door. But with the launch of iZigg, restaurants can leverage an innovative and budget-friendly mobile marketing platform to build powerful customer loyalty programs like nothing they’ve seen before.
Take a look at how some local restaurants are already reaping the rewards from iZigg’s mobile marketing platform, compliments of the Michael Rutherford iZigg team:
“Sam, owner of Pickles CafĂ© and Deli in Carlsbad, CA, is not a technology expert.  But within one day of having his iZigg mobile promotion account set up, he was a mobile media expert.  Sam placed promotional placards over his store and asked his patrons to join his mobile VIP club to receive sandwich deals and daily specials.  He’s received hundreds of opt-ins and has begun to build a system of delivering coupons on sandwiches, ½ off lunches and free bags of chips to his customer base almost every day.”
“He’s most excited about being able to set up his iZigg auto-responder to reflect today’s soup and sandwich of the day so that all of his customers can get that deal by just texting in.”
Senor Grubby’s Mexican Restaurant, owned by Justin Jachura in Carlsbad, CA, saw a total of 68 opt-ins in their very first day of using iZigg’s mobile promotion platform.  Jachura took to Facebook and told his fans to opt-in to get specials on rolled tacos for the Fourth of July.”
Restaurants have no limit to what they can do with a mobile marketing service like iZigg.   Here is just a sample:
  • Advertise your daily specials instantly
  • Offer free drink specials
  • Provide mobile coupons for “buy one get one free” (i.e. bring a friend)
  • Send exclusive offers for top customers (or VIP’s)
  • Create contests or a weekly giveaway
  • Have a special code that allow customers to make reservations
  • Receive orders for delivery
    Through iZigg’s exclusive text message marketing service, you receive the instantly recognizable and universally sophisticated  ‘90210’ text code, which eliminates the huge problem of trying to get customers to remember your code.
    iZigg’s mobile marketing software is also extremely user-friendly, so even the biggest technophobe can become a mobile promotional expert in the space of just a few minutes.  From local coffee shops and cafes to fine dining establishments, local restaurant owners across the country are going to see huge rewards by launching mobile marketing programs through iZigg.

Go to http://TextMagnet.com to get started today!

Monday, August 15, 2011

In To The Future With Mobile Media

As entrepreneurs we are all familiar with the basics, it is all about the numbers. How many leads does it take to get a customer? This of course is a broad statement because depending on the industry that varies.

Let’s stick with restaurants for this example. For starters looking at customers as a lead may not be a good analogy, maybe it is better to say that your customers are the lifeblood of your business, without them you are dead.
What are you currently doing to attract customers into your restaurant and what are you doing to bring them back?

First of all your food needs to be good, your restaurant needs to be clean and your staff needs to be pleasant. We all know how aggressive the competition is out there so having an advantage always helps.

Being a franchise owner of an established brand is one way to have an advantage or being in a community for a long time can help individual establishments. But even with that your customer has so many choices available how do you stand out in the crowd?
    What if there was a way to discover which customers liked and trusted you the most out of all the other restaurants around and there was a way to communicate with them in the most intimate and efficient ways ever. What if you had a way that would assure you that they would keep coming back over and over and over and it was so affordable that it seemed too good to be true.
As the saying goes. “If it sounds too good to be true it usually is”
I'm certain after explaining my meaning, you will agree that it is not too good to be true because when you apply the saying “You get out of something what you put into it” then things come together.
I am obviously talking about adding mobile sms text message marketing into your promotions campaign.
When a customer subscribes into your VIP membership club they are literally telling you I like your food and I trust you with my mobile number.

Obviously you will be offering a very special discount or something free as a reward for opting in. As far as keeping them trusting you and coming back over and over and over depends on the effort you put into this special database of customers and not becoming intrusive!
You will want to make sure that when you send out a special offer to your VIP members that you are truly sending them something special, it is also something not available through any other offers you have. You also want to make sure you do not send out too many offers because it would just become ordinary and nothing special about it at all.
The bonus side to this is the fact that it is not really about the quantity of your members but the quality and loyalty of your members.
You also have to make sure you heavily promote your VIP text club, train your staff and make it a focus point to build your database. If you just stick up a sign and expect customers to get it and understand what you are offering you will not be laying the foundation properly.
So let’s wrap this up with some forward thinking!
You have a very generous offering for your customers if they opt in to your VIP text club. You may break even or give up a little but you gained a member, this customer also understands that they will on occasion get exclusive offers in the future by being a member. You build up a membership base of 100 customers and you decide to do a monthly special and send out a text to all your members and get a 30% response rate.
30% response rate absolutely!
So you have 30 customers take you up on your offer and do not forget that in your message you can suggest they bring a friend!
Either the light bulb just went off or it didn’t
2 years pass and you have 500 members, how valuable is this database worth to your restaurant!
Apply this concept to your business, restaurants are just an example!
Text: GotPhone to: 90210 and I'll call you or log on to http://TextMagnet.com to get more information right now

Sunday, August 7, 2011

We've Gone Back To The Future

Let's be honest what is the most common and most used “Social Media”? Is it twitter? No, while twitter has some great power for sharing thoughts, ideas, and information and should not be overlooked as a social media outlet, it is not the most frequently used. Though it is a powerful enhancer for any brand.


Is it YouTube? No, while YouTube is simply revolutionary, informative, and fun it is not how people “Get Social” with each other. It is however the greatest viral tool online. Creating a video that goes viral is an unpredictable mixture of talent and luck. So it is very good to have a YouTube presence. The trick is keeping your content inline with your purpose. You need not have 100,000 views for your channel to be an effective way to reach out, inform, and perhaps make your audience smile and share what you have posted.

Is it Facebook? Surprisingly the answer is No to that also. Don't get me wrong, facebook is the hottest real estate online, it is a lot of fun, and they have a fairly nice set up for creating business pages to enhance your brand, connect with your customer base and indeed expand that customer base. Again it is all how you use it. While this isn't brain surgery it is good to have some kind of plan, be willing to experiment, and mostly keep a regular flow of info, posts, pictures, videos, articles and other content moving on to your facebook page. While facebook has lot's of eyeball on it, it isn't designed to stop people wherever they are and have them see a message. One has to go check on facebook and there are plenty of distractions already there.

Stop for a moment and consider the telegram, yes the telegram. Two telegram operators using Morse code, one sending the other receiving and so on. One would have to go to the telegram office or perhaps the short message was delivered to your door. Let me say that again, the Short Message Was Delivered To Your Door!
Folks we have gone back in time with a new edge, a 21st Century Twist, That message is now delivered directly to you and you can reply instantly and even pass it along to your people. SMS or Short Message Service or as we commonly call it: text messaging is here to stay and meets an intrinsic human desire to see and read the words, to be able to review them or share them with another. Most important texting is how millions and millions of people communicate every second of every day. parents and kids, professors and students, friends, colleagues, business associates, co-workers, almost everyone has sent and received a text message or they will before your done reading this article.

It's versatile indeed, if one has a smartphone then images, phone numbers, email addresses, and Internet links are instantly “clickable” if the recipient has an ordinary phone then the content of the message is still viewable and usable! As made popular by shows like American Idol and America's Got Talent people are now familiar with the text shortcode. When you vote on AGT the contestant has a text: Vote to 4608 or 4609 etc..
Imagine your keyword at 90210?

Nearly 300 Million People in the U.S. have Mobile Phones...
By 2013, according to Morgan Stanley, the Mobile Web will replace the Internet as the primary source of online information...
Think about how it was possible just a few years ago to buy a brand new old fashioned picture tube TV at many retailers. Go try it now, the only place you can find a picture tube TV is on craigslist, at a yard sale and maybe at a pawn shop. My point is that in another two years virtually every cell phone on the market will have some internet access. And what we now consider to be a Smartphone or SuperPhone will be a mid level device in less than a year.

 Grab a cell phone and text: iLike to: 90210 to find out more right now. if you want to reach me directly text; iCard to: 90210 and you'll have my personal contact info on your phone in moments.

Watch These Short Videos

What About Text Message Marketing?

Text messaging marketing is an efficient and direct way for all types of businesses to easily connect with their target consumers at any point in time. Reports indicate that over 80 percent of the total population in the United States use mobile phones, tablets and other types of mobile devices. The mobile industry has grown leaps and bounds and currently worth billions of dollars. Millions of consumers are turning to their mobile gadgets to make purchases, subscriptions and orders online every year.

We have all become accustomed  to mobile phone and text messaging to the extent that we can’t live without them even for a day. Many companies have experienced the effectiveness of this platform for managing their customer service and public relations. This platform has also been effective for email based and other marketing campaigns.

Text messaging marketing involves the sending out of bulk SMS messages to targeted customers to spread the word about a product or service. The only disadvantage of this platform is the fact that there is usually a maximum of 160 characters allowed per message and regulatory bodies require an opt-in form for this type of small business marketing.

One great advantage of text messaging marketing is that it gives your business the ability to generate their desired results from your target audience instantly. This is a huge improvement from traditional advertising methods such as newspaper and TV advertising, where firms have to wait for some buffer period in order to receive the necessary response from consumers. Another small business marketing strategy becoming popular is the dispatching of bulk polls, quizzes, etc. by firms through text messages to their target audience, a method used to garner interactions between such local firms and consumers in their localities. Plus text messaging can be used to track your other advertising, saving you money quickly!

This is the best time to join the text messaging marketing bandwagon as mobile phones continue to become popular among the world’s populace. Experts believe that within a matter of years, everyone across the planet will own some form of mobile phone. It’s therefore imperative that this small business marketing method is embraced by startups and other forms of small and medium sized businesses to broadcast their products and services, to as many customers as possible.
For more information please watch this short video http://zti.me/iZiggHow then text; iLike to: 90210 and I'll get in touch with your to answer your questions.

Thanks,
Jamie - http://TextMagnet.com

Friday, August 5, 2011

Mobile Media For Realtors

Realtors and Realty Agencies are often seeking new approaches to promote their service and truly reach their potential clients. It’s likely that your have already tried various advertising methods including TV, print, radio, direct mail, and phone sales. If you feel that you require an innovative strategy to reach prospective clients, then you are in luck. Mobile text message marketing is the most recent trend in advertising and it is generating profitable results. This particular technique will enable you to target potential clients directly on their cellular telephone or mobile device with a variety of advertising messages. Mobile text message marketing is a superb option for a brand new campaign. It can also add steam to current promotions. Listed here are some mobile text message marketing suggestions that different real estate agencies are using:

Share & Connect: The best way to and out business cards and get connected with your Social Media like facebook, YouTube, and twitter is via iZigg Mobile Media. Also if you want to share a local real estate smart phone app or some other goodie with your clients, prospects and colleagues there is no easier faster way than to simply say: “ Just text: GotHouse to: 90210 or whichever Keyword you secure at 90210.

Text New Listings: Send out an SMS blast to all potential buyers as soon as you get a new listing on your books. Not many agencies are doing this, so you will be ahead of the competition instantly. This method will have you showing the property before other agencies can even contact their clients!

Notify Owners of Offers: If you have a potential buyer that makes an offer, why not notify the owner immediately? If they’re not tied up with something else at the moment you may be able to get instant approval. As an agent, you always need to be closing. Mobile text message marketing makes it that much easier.

Invite Your List To Open House Events:  Are you having a big open house event this month? Send out a few SMS blasts to your mobile text message list. Marketing to your list a few times a week prior to the event will ensure a successful sale. One of the amazing features of this is that you can create a new group for a specific open house, let's call it 57 Main St, then run a raffle for a gift card or gift basket etc.. for all the folks that visit the open house. You simply use your chosen keyword at 90210 each time you create one of these groups. Now when you have a similar listing in price, location etc.. you have the ability to reach out to those who came to 57 Main St in about a minute. Now that is power & service in the palm of your hand!

So before you get started please text: LCAR to: 90210 right away!
These are only a few fast tips to get your mobile text message marketing strategy started. It is your responsibility to attempt new methods to find out what works well along with your real estate agency. What works for one firm may not be right for you. A good strategy would be to try a different mobile text message marketing technique each month. When you find one that works, make sure you utilize it over and over again. This may only assist to grow your company and boost income. Hopefully by now you are able to see how powerful mobile text message marketing can be for your real estate business! Just go to http://iZigg.com/LCAR to sign up with the Las Cruces Association Of Realtors or to my agency page http://iZigg.com/speed to sign up directly with me. I encourage local Realtors to go to the LCAR site unless of course we've been friends for a while, then by all means let me help you!
Thanks
Jamie
text: iCard to: 90210

Mobile Media Ideas for Night Clubs & Promoters

Clubs are constantly trying to find new approaches to reach more people and keep existing customers loyal. It’s likely that your particular night club may have already tried a variety of marketing techniques including postcard mailings, print advertising, radio spots, direct mail, and promoters. If you feel that you want a new approach to reach possible clients, then you’re in luck. Mobile text message marketing is the newest craze in advertising and is making profitable results. This strategy will allow you to target potential clients on their cellular telephone or mobile device using a variety of advertising messages. Mobile text message marketing is a great selection for a new campaign. It can also add leverage to current promotions. Here are some mobile text message marketing suggestions that other night clubs are making use of:

Ladies Night: Let all the beautiful women on your list know about your weekly and monthly Ladies Nights. Using Mobile Text Message Marketing let your female clientele know about drink promotions and any other specials they are entitled to receive.

Theme Parties: Is your night club having a holiday, costume, or other themed party? Text everyone on your promotion list so they know about your fun event. You will find after a few text message blasts that your attendance increases dramatically. Also it is simple to set up a Text To Vote like American Idol and America's Got Talent to create some great fun, instant results and BUILD THAT LIST!

Singles Night: Your night club should hold a singles night during the slow nights of the week! This is a great way to get timid individuals together for a fun night while increasing your profits. Send out a mobile text message blast to all of your single clients to invite them to your party. Make sure you let them know about and games or activities that will be going on, as well as drink specials!

PLUS! With a Mobile Media Campaign from iZigg you can use the iZigg platform to track your advertising and learn to spend smart and save money on all your promotions while building a growing list of customers you can reach INSTANTLY!

These are only a few quick tips to get your mobile text message marketing campaign up and running. It is your responsibility to attempt different methods to discover what works nicely with your night club. What works for one organization may not work for you. An excellent technique would be to attempt a different mobile text message marketing strategy each month. When you find one that actually works, make certain you utilize it over and over again. This can only help to build your Brand and increase income. With any luck, by now you can see how potent mobile text message marketing could be for your night club!