Sunday, August 7, 2011

What About Text Message Marketing?

Text messaging marketing is an efficient and direct way for all types of businesses to easily connect with their target consumers at any point in time. Reports indicate that over 80 percent of the total population in the United States use mobile phones, tablets and other types of mobile devices. The mobile industry has grown leaps and bounds and currently worth billions of dollars. Millions of consumers are turning to their mobile gadgets to make purchases, subscriptions and orders online every year.

We have all become accustomed  to mobile phone and text messaging to the extent that we can’t live without them even for a day. Many companies have experienced the effectiveness of this platform for managing their customer service and public relations. This platform has also been effective for email based and other marketing campaigns.

Text messaging marketing involves the sending out of bulk SMS messages to targeted customers to spread the word about a product or service. The only disadvantage of this platform is the fact that there is usually a maximum of 160 characters allowed per message and regulatory bodies require an opt-in form for this type of small business marketing.

One great advantage of text messaging marketing is that it gives your business the ability to generate their desired results from your target audience instantly. This is a huge improvement from traditional advertising methods such as newspaper and TV advertising, where firms have to wait for some buffer period in order to receive the necessary response from consumers. Another small business marketing strategy becoming popular is the dispatching of bulk polls, quizzes, etc. by firms through text messages to their target audience, a method used to garner interactions between such local firms and consumers in their localities. Plus text messaging can be used to track your other advertising, saving you money quickly!

This is the best time to join the text messaging marketing bandwagon as mobile phones continue to become popular among the world’s populace. Experts believe that within a matter of years, everyone across the planet will own some form of mobile phone. It’s therefore imperative that this small business marketing method is embraced by startups and other forms of small and medium sized businesses to broadcast their products and services, to as many customers as possible.
For more information please watch this short video http://zti.me/iZiggHow then text; iLike to: 90210 and I'll get in touch with your to answer your questions.

Thanks,
Jamie - http://TextMagnet.com

1 comment:

  1. Text message marketing and mobile web sites are great first steps in mobile marketing because they appeal to the largest mobile audiences.

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