Atlanta Business Chronicle

Text Messaging Works on Prezi

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Times have changed. There is still a market for vinyl records, but you can't buy them easily. Some folks still have old fashioned corded land line telephones, but they are vanishing quickly. Picture tube televisions are only available at yard sales, the Goodwill Store, and craigslist. TV advertising has become much snappier, funnier, or informative and much shorter. The advent of the DVR makes commercials irrelevant and online choices like Hulu and Netflix allow much better targeting and some interaction.

Print ads are waning, sure people still read the paper and magazines, but online outlets are gaining ground at an uncanny pace. Radio is holding it's own because people are still in their cars or at an office where it is alright to have the radio on. My point is that everything from billboards and fliers to direct mail and sidewalk sales will remain but is being overshadowed by the most valuable 4 inches of real estate in the world. The screen on your mobile phone. Facbook, Google, and Twitter are fully mobile and Text Messaging is still the undisputed King Of The Mobile Domain!

So what is a business, organization, or brand to do?  Get your mobile outlets up and running, create that facebook page, start tweeting deals, info, and fun stuff. Engage in a real two way via text messaging and use SMS to build your list and direct folks to your other media like YouTube, Facebook etc…

Text: GotPhone to: 90210 to see what I mean right now!

How is Jamie Foxx utilizing mobile marketing?

The handsome and debonair Jamie Foxx is best known for his acting career or should that be best known as a stand-up comedian?
The handsome and debonair Jamie Foxx is best known for his acting career or should that be best known as a stand-up comedian? No, wait – he’s a Grammy award winning R&B singer and radio host! Perhaps, that should read that Jamie Foxx is a multi-talented well-known player in the entertainment industry! But why would we link Jamie Foxx with mobile marketing? Read on…….
The Dreamgirls and Jarhead star was the opening keynote speaker at the Mobile Marketing Association Forum in Los Angeles, California on November 17th 2010. at the Beverly Hilton, Foxx did not disappoint and was highly knowledgeable when discussing the strategies for the entertainment industry highlighting particularly where the future business opportunities lie within the mobile channel.


Foxx said “With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models”.
He went on to say that “The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.”

The CEO for the Mobile Marketing Association, Greg Stuart. said that Jamie Foxx clearly understands the impact that mobile and digital media is having on consumer communications. He said that Foxx sees the opportunity for both consumers and businesses alike. Clearly the appearance of this high-profile, much-loved celebrity to open the industry Forum in Los Angeles was a delight and honor for its members and there’s sure to be more to come in the mobile marketing arena for Jamie Foxx.
Foxx said “With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood and the entertainment industry to take advantage of the mobile channel with innovative new business models”.
He went on to say that “The interactivity and customization that mobile provides will change how movies and entertainment media are made, marketed, and distributed, and I am excited to be a leading part of an event that will help bridge the entertainment industry with the leaders of the mobile revolution.”

Go to http://iZigg.com/speed to get started today or visit my facebook business page and enter to win a Luxury Vacation http://www.facebook.com/TextMagnet

Sneak Peak of mSocial

Is The Next “Thing” Already Happening?

    I'm not asking about the next miracle drug, or fitness breakthrough, nor am I asking about the next pop star or goofy “reality show” no, I'm asking if the next communication model is already huge but nearly untapped.
    I say the answer is yes indeed! Google, Apple, & Facebook have all taken massive action toward the small screen. It's not really news, but there is a perspective that is going a bit unnoticed and is about to unleash and avalanche. In a nutshell, obiviously Apple has led the way in the small screen revolution and immediately behind (though slightly ahead in market share) is Google's Android. Now Google has acquired Motorola's mobile phone machine so they can fully enter the hardware game. Facebook has made everyhting so easy and clean on the samll screen that the fastest way to port your brand over to mobile is to use a free facebook page for business and organizations and all branding activity. We won't leave out twitter and foursquare since they are truly made for mobile out of the gate.

    Again no real news here, everything is going mobile, tablet, iPhone, Android, SmartPhone etc..
Let's back up a bit, while the world is not populated with Luddites, there are many who don't use all the snazzy features of their snazzy phones and small screen gizmos. No big deal they get the stuff done that needs to be done. However there is a simple technology that has been in use for a long time, a really long time if we use our historical imaginations, a type of communication that in it's simplicity trumps all the fancy amazing techno miracle star trek stuff, yet seamlessly integrates with said super hight tech smartphone magic.

   First there were yodels in the alps, smoke signals in the Americas, drums across Africa, and didgeridoos down under. Then along came the messenger, on foot or horseback, then the telegraph, and the messenger plus the telegraph brought the telegram. Of course we can't forget the amazing carrier pigeon! All of these methods from ancient times were to communicate a short important message in as little time as technology would allow. Pagers were the rage in the '80's but as noted at the top of this article our handheld gizmos have more computing power than the Apollo Modules did. So the short instant important message is still King! These days we have 160 characters in a a Short Message we simply call a Text Message.
 
    The best thing about text is that it crosses all demographics and people look at their text messges. Mostly because they note it's a quick read. Also the device alerts the user by default so everyone knows when they have some new message to look at. Of course replying is simple and quick.
This is not a fad, it is apparently human nature to communicate with short notes. The Next Thing is already happening and anybody can capitalize on it today! if you want to reach your market then we have a product for you, if you want ot build a business upon this Mobile Media Thing then we can help you do that starting today.
Text: iLike to: 90210 and check out the info links and reply keywords, then watch these three short videos http://zti.me/W3 then call me. if you follow the other instructions you will most certainly acquire my personal cell number.

Welcome to The Next Thing!

“Renting Space In Social Media Places”

Web Log - weblog = Blog!
A journal, a diary, editorial opinion, rants, raves, lunatic fringe conspiracy theory, political perspectives, family forums, personal publishing, information regurgitation, original content etc..
Whatever you call it the “blogosphere” is certainly a remarkable advent of the InterWeb!
I've read about and debated the idea of blogging v. social media. For purposes of this opinoi piece I'll say Social Media is facebook, twitter & YouTube. I know there are more SM conduits like Stumble Upon and Digg, however fb, tweets, & YT Video are currently the King, Queen & Crown Jewels of Social Media.
So to blog or not to blog? That is not the question, the question is do you  have any ability or talent to write, research, inspire, inform, edify, or perhaps amuse any number of possible readers? Wheter you have 75 loyal followers or 750,000 if you can frame your thoughts in a pleasing package, then by all  means blog away!!!

    I think it is not a matter of Blog v. Social Media or facebook “fan page” v. website, it is a matter of thinking big and functioning small. We magicians often use the phrase: Pack Small & Play Big to refer to the idea that our show does not take a great deal of space or time to set up. but will have  terrific entertainment impact on a large audience.
As a performer I will go out and entertain at a restaurant tonight from 7:30 -9:30 PM in a mostly family style environment. A place in which I've been doing this on Friday nights for over 22 years. Then from 10 - Midnight I'll take the show down the street and entertain at a nightclub/pool hall/tavern. I'll do some of the same stuff but with a slightly different feeling or subtly different demeanor.

    Why? Because my audiences perceive themselves in a different light so I will cater to that perception and give them good stuff in a different setting. This translates to the seemingly erroneous debate about whether one should use facebook simply because everyone else is using it. Well folks, I'll drive on the paved road also, since it is the easiest and fastest way to my destination.
So again I say if you have something to say and you can express it reasonably well, then JUST DO IT!


As for whether Social Media is more important than blogging, I say neither is more important, but if I were to suggest one for a business or organizational outlet I would lean toward social media. The question that then arises is: isn't my blog part of my social media? Technically your blog is your blog, because a fork is a fork not a spoon. However if you integrate it and cross pollinate your audience then all of your personal content is part of your Social Media!  
If you wish to receive the occasional poignant thought then please grab your phone and text: iThink to: 90210

The Skinny On SMS

Some interesting data;

(CNN) -- Among U.S. adults who go online, 13% use Twitter -- and more than half (54%) of these people access the popular social media service with their mobile phone, according to new research from the Pew Internet and American Life Project.  - source CNN Tech

 This is interesting as the 13% is based upon adults who go online, nearly everyone has a cell phone and according to this most of those cell phone users aren't paying much attention to Twitter.

The report also revealed some interesting details about the demographics of Twitter users. For instance, 25% of adult African-Americans who use the Internet are on Twitter, as are 19% of Hispanic Americans, compared with only 9% of whites.
Where you live also may affect whether you're on Twitter: About 15% of both urban and suburban U.S. adult Internet users are on Twitter, vs. only 7% of rural dwellers. - source CNN Tech

Don't get me wrong, I thing Twitter is a brilliant and useful idea, however it has obvious limitations especially when compared to SMS and facebook. My opinion is that there can be a terrific synergy in reaching your market with your message by including a simple recipe of Mobile Media linked with facebook & Twitter. It is definitely a good idea to bring some varied value to each outlet in a way that makes sense. It may make great sense for some business and information models to specialize in their media outlets and differentiate and cross pollinate with purpose

For instance Dell Outlet has a great twitter where you may find deals that are not announced elsewhere. Southwest Airlines uses facebook to promote give-aways, garner up to date praise from customers, and share various tidbits about the company and travel ideas. There are both very appropriate uses for these media. 

Since nearly 100% of Text Messages are opened and 84% are viewed within 4 minutes, and since nearly everyone age 13 and up carries a cell phone with SMS messaging and as the CNN article notes: 

“Texting is the most popular activity across nearly all mobile demographics & on all types of mobile phones.”

It simply makes good sense that the hub from which all your media flows from and is linked by should be where people are likely to look. In other words, Go Where The Eyes Are!

If you receive a marketing text message that does not include an opt out then file one of these http://www.fcc.gov/guides/spam-unwanted-text-messages-and-e-mail.
Many small businesses understand the power of text messaging to stay in touch with their clients, customers, and prospects, however by simply broadcasting from their personal account they are at risk of really losing people and not complying with the FCC codes.
 
This is a perfect example of why using iZigg 90210 is such a powerful asset. Not to mention the power and flexibility the platform provides to manage information and streamline your messaging across your market demographics. Of course the Opt out message is a default. The irony is this; the more Opt-Outs your have. the better you are doing, because this is an indication of a higher volume of Opt-Ins!

The final truth about implementing these cutting edge instant forms of delivering your message to the marketplace is this unchangeable fact; One will always have to build their list in the traditional way, face to face, press the flesh, radio, print, TV, fliers, salespeople etc.. The beauty of SMS Mobile Media is that one may use it for an authentic ad tracker and the larger your list of SMS Opt-Ins grows the amount spent of the aforementioned media will be reduced, reassigned or more effectively targeted. What I mean by reassigned is that if you own five sandwich shops and spend $25k annually on print and media promo, you may get a better result by spending 15K on print and media and 10$ on product giveaways. This makes for a happier more engaged growing customer base.

90210 Text Marketing Is Perfect For The Restaurant Business!

    It’s well known that in the restaurant business, increasing customer loyalty is probably the single most important marketing goal.   That’s because those repeat customers typically account for a large portion of your revenue, they already like your product, and they are your best “word of mouth” advertisers.  But cultivating those relationships and creating successful loyalty programs has never been easy.

Try This Generic Example For Restaurants Right NOW!  
There is no better faster more effective way to connect your market to Social Media like facebook, Twitter, & YouTube, than iZigg 90210 Mobile Media!

    Well, until now of course! Restaurant Owners and Corporations take note: Mobile marketing leader iZigg has launched a new mobile promotion platform designed to take the local restaurant industry by storm!
    Traditional restaurant marketing tactics usually include direct mail, newspaper and print ads, email, birthday programs, collecting business cards, special events, and the simple signs outside your door. But with the launch of iZigg, restaurants can leverage an innovative and budget-friendly mobile marketing platform to build powerful customer loyalty programs like nothing they’ve seen before.
Take a look at how some local restaurants are already reaping the rewards from iZigg’s mobile marketing platform, compliments of the Michael Rutherford iZigg team:
“Sam, owner of Pickles Café and Deli in Carlsbad, CA, is not a technology expert.  But within one day of having his iZigg mobile promotion account set up, he was a mobile media expert.  Sam placed promotional placards over his store and asked his patrons to join his mobile VIP club to receive sandwich deals and daily specials.  He’s received hundreds of opt-ins and has begun to build a system of delivering coupons on sandwiches, ½ off lunches and free bags of chips to his customer base almost every day.”
“He’s most excited about being able to set up his iZigg auto-responder to reflect today’s soup and sandwich of the day so that all of his customers can get that deal by just texting in.”
“Senor Grubby’s Mexican Restaurant, owned by Justin Jachura in Carlsbad, CA, saw a total of 68 opt-ins in their very first day of using iZigg’s mobile promotion platform.  Jachura took to Facebook and told his fans to opt-in to get specials on rolled tacos for the Fourth of July.”
Restaurants have no limit to what they can do with a mobile marketing service like iZigg.   Here is just a sample:

• Advertise your daily specials instantly
• Offer free drink specials
• Provide mobile coupons for “buy one get one free” (i.e. bring a friend)
• Send exclusive offers for top customers (or VIP’s)
• Create contests or a weekly giveaway
• Have a special code that allow customers to make reservations
• Receive orders for delivery

    Through iZigg’s exclusive text message marketing service, you receive the instantly recognizable and universally sophisticated  ‘90210’ text code, which eliminates the huge problem of trying to get customers to remember your code.
    iZigg’s mobile marketing software is also extremely user-friendly, so even the biggest technophobe can become a mobile promotional expert in the space of just a few minutes.  From local coffee shops and cafes to fine dining establishments, local restaurant owners across the country are going to see huge rewards by launching mobile marketing programs through iZigg.

Go to http://TextMagnet.com to get started today!

In To The Future With Mobile Media

As entrepreneurs we are all familiar with the basics, it is all about the numbers. How many leads does it take to get a customer? This of course is a broad statement because depending on the industry that varies.

Let’s stick with restaurants for this example. For starters looking at customers as a lead may not be a good analogy, maybe it is better to say that your customers are the lifeblood of your business, without them you are dead.
What are you currently doing to attract customers into your restaurant and what are you doing to bring them back?

First of all your food needs to be good, your restaurant needs to be clean and your staff needs to be pleasant. We all know how aggressive the competition is out there so having an advantage always helps.

Being a franchise owner of an established brand is one way to have an advantage or being in a community for a long time can help individual establishments. But even with that your customer has so many choices available how do you stand out in the crowd?
    What if there was a way to discover which customers liked and trusted you the most out of all the other restaurants around and there was a way to communicate with them in the most intimate and efficient ways ever. What if you had a way that would assure you that they would keep coming back over and over and over and it was so affordable that it seemed too good to be true.
As the saying goes. “If it sounds too good to be true it usually is”
I'm certain after explaining my meaning, you will agree that it is not too good to be true because when you apply the saying “You get out of something what you put into it” then things come together.
I am obviously talking about adding mobile sms text message marketing into your promotions campaign.
When a customer subscribes into your VIP membership club they are literally telling you I like your food and I trust you with my mobile number.

Obviously you will be offering a very special discount or something free as a reward for opting in. As far as keeping them trusting you and coming back over and over and over depends on the effort you put into this special database of customers and not becoming intrusive!
You will want to make sure that when you send out a special offer to your VIP members that you are truly sending them something special, it is also something not available through any other offers you have. You also want to make sure you do not send out too many offers because it would just become ordinary and nothing special about it at all.
The bonus side to this is the fact that it is not really about the quantity of your members but the quality and loyalty of your members.
You also have to make sure you heavily promote your VIP text club, train your staff and make it a focus point to build your database. If you just stick up a sign and expect customers to get it and understand what you are offering you will not be laying the foundation properly.
So let’s wrap this up with some forward thinking!
You have a very generous offering for your customers if they opt in to your VIP text club. You may break even or give up a little but you gained a member, this customer also understands that they will on occasion get exclusive offers in the future by being a member. You build up a membership base of 100 customers and you decide to do a monthly special and send out a text to all your members and get a 30% response rate.
30% response rate absolutely!
So you have 30 customers take you up on your offer and do not forget that in your message you can suggest they bring a friend!

Either the light bulb just went off or it didn’t

2 years pass and you have 500 members, how valuable is this database worth to your restaurant!
Apply this concept to your business, restaurants are just an example!
Text: GotPhone to: 90210 and I'll call you or log on to http://TextMagnet.com to get more information right now

We've Gone Back To The Future

Let's be honest what is the most common and most used “Social Media”? Is it twitter? No, while twitter has some great power for sharing thoughts, ideas, and information and should not be overlooked as a social media outlet, it is not the most frequently used. Though it is a powerful enhancer for any brand.


Is it YouTube? No, while YouTube is simply revolutionary, informative, and fun it is not how people “Get Social” with each other. It is however the greatest viral tool online. Creating a video that goes viral is an unpredictable mixture of talent and luck. So it is very good to have a YouTube presence. The trick is keeping your content inline with your purpose. You need not have 100,000 views for your channel to be an effective way to reach out, inform, and perhaps make your audience smile and share what you have posted.

Is it Facebook? Surprisingly the answer is No to that also. Don't get me wrong, facebook is the hottest real estate online, it is a lot of fun, and they have a fairly nice set up for creating business pages to enhance your brand, connect with your customer base and indeed expand that customer base. Again it is all how you use it. While this isn't brain surgery it is good to have some kind of plan, be willing to experiment, and mostly keep a regular flow of info, posts, pictures, videos, articles and other content moving on to your facebook page. While facebook has lot's of eyeball on it, it isn't designed to stop people wherever they are and have them see a message. One has to go check on facebook and there are plenty of distractions already there.

Stop for a moment and consider the telegram, yes the telegram. Two telegram operators using Morse code, one sending the other receiving and so on. One would have to go to the telegram office or perhaps the short message was delivered to your door. Let me say that again, the Short Message Was Delivered To Your Door!
Folks we have gone back in time with a new edge, a 21st Century Twist, That message is now delivered directly to you and you can reply instantly and even pass it along to your people. SMS or Short Message Service or as we commonly call it: text messaging is here to stay and meets an intrinsic human desire to see and read the words, to be able to review them or share them with another. Most important texting is how millions and millions of people communicate every second of every day. parents and kids, professors and students, friends, colleagues, business associates, co-workers, almost everyone has sent and received a text message or they will before your done reading this article.

It's versatile indeed, if one has a smartphone then images, phone numbers, email addresses, and Internet links are instantly “clickable” if the recipient has an ordinary phone then the content of the message is still viewable and usable! As made popular by shows like American Idol and America's Got Talent people are now familiar with the text shortcode. When you vote on AGT the contestant has a text: Vote to 4608 or 4609 etc..
Imagine your keyword at 90210?

Nearly 300 Million People in the U.S. have Mobile Phones...
By 2013, according to Morgan Stanley, the Mobile Web will replace the Internet as the primary source of online information...
Think about how it was possible just a few years ago to buy a brand new old fashioned picture tube TV at many retailers. Go try it now, the only place you can find a picture tube TV is on craigslist, at a yard sale and maybe at a pawn shop. My point is that in another two years virtually every cell phone on the market will have some internet access. And what we now consider to be a Smartphone or SuperPhone will be a mid level device in less than a year.

 Grab a cell phone and text: iLike to: 90210 to find out more right now. if you want to reach me directly text; iCard to: 90210 and you'll have my personal contact info on your phone in moments.

Watch These Short Videos

What About Text Message Marketing?

Text messaging marketing is an efficient and direct way for all types of businesses to easily connect with their target consumers at any point in time. Reports indicate that over 80 percent of the total population in the United States use mobile phones, tablets and other types of mobile devices. The mobile industry has grown leaps and bounds and currently worth billions of dollars. Millions of consumers are turning to their mobile gadgets to make purchases, subscriptions and orders online every year.

We have all become accustomed  to mobile phone and text messaging to the extent that we can’t live without them even for a day. Many companies have experienced the effectiveness of this platform for managing their customer service and public relations. This platform has also been effective for email based and other marketing campaigns.

Text messaging marketing involves the sending out of bulk SMS messages to targeted customers to spread the word about a product or service. The only disadvantage of this platform is the fact that there is usually a maximum of 160 characters allowed per message and regulatory bodies require an opt-in form for this type of small business marketing.

One great advantage of text messaging marketing is that it gives your business the ability to generate their desired results from your target audience instantly. This is a huge improvement from traditional advertising methods such as newspaper and TV advertising, where firms have to wait for some buffer period in order to receive the necessary response from consumers. Another small business marketing strategy becoming popular is the dispatching of bulk polls, quizzes, etc. by firms through text messages to their target audience, a method used to garner interactions between such local firms and consumers in their localities. Plus text messaging can be used to track your other advertising, saving you money quickly!

This is the best time to join the text messaging marketing bandwagon as mobile phones continue to become popular among the world’s populace. Experts believe that within a matter of years, everyone across the planet will own some form of mobile phone. It’s therefore imperative that this small business marketing method is embraced by startups and other forms of small and medium sized businesses to broadcast their products and services, to as many customers as possible.
For more information please watch this short video http://zti.me/iZiggHow then text; iLike to: 90210 and I'll get in touch with your to answer your questions.

Thanks,
Jamie - http://TextMagnet.com

Mobile Media For Realtors

Realtors and Realty Agencies are often seeking new approaches to promote their service and truly reach their potential clients. It’s likely that your have already tried various advertising methods including TV, print, radio, direct mail, and phone sales. If you feel that you require an innovative strategy to reach prospective clients, then you are in luck. Mobile text message marketing is the most recent trend in advertising and it is generating profitable results. This particular technique will enable you to target potential clients directly on their cellular telephone or mobile device with a variety of advertising messages. Mobile text message marketing is a superb option for a brand new campaign. It can also add steam to current promotions. Listed here are some mobile text message marketing suggestions that different real estate agencies are using:

Share & Connect: The best way to and out business cards and get connected with your Social Media like facebook, YouTube, and twitter is via iZigg Mobile Media. Also if you want to share a local real estate smart phone app or some other goodie with your clients, prospects and colleagues there is no easier faster way than to simply say: “ Just text: GotHouse to: 90210 or whichever Keyword you secure at 90210.

Text New Listings: Send out an SMS blast to all potential buyers as soon as you get a new listing on your books. Not many agencies are doing this, so you will be ahead of the competition instantly. This method will have you showing the property before other agencies can even contact their clients!

Notify Owners of Offers: If you have a potential buyer that makes an offer, why not notify the owner immediately? If they’re not tied up with something else at the moment you may be able to get instant approval. As an agent, you always need to be closing. Mobile text message marketing makes it that much easier.

Invite Your List To Open House Events:  Are you having a big open house event this month? Send out a few SMS blasts to your mobile text message list. Marketing to your list a few times a week prior to the event will ensure a successful sale. One of the amazing features of this is that you can create a new group for a specific open house, let's call it 57 Main St, then run a raffle for a gift card or gift basket etc.. for all the folks that visit the open house. You simply use your chosen keyword at 90210 each time you create one of these groups. Now when you have a similar listing in price, location etc.. you have the ability to reach out to those who came to 57 Main St in about a minute. Now that is power & service in the palm of your hand!

So before you get started please text: LCAR to: 90210 right away!
These are only a few fast tips to get your mobile text message marketing strategy started. It is your responsibility to attempt new methods to find out what works well along with your real estate agency. What works for one firm may not be right for you. A good strategy would be to try a different mobile text message marketing technique each month. When you find one that works, make sure you utilize it over and over again. This may only assist to grow your company and boost income. Hopefully by now you are able to see how powerful mobile text message marketing can be for your real estate business! Just go to http://iZigg.com/LCAR to sign up with the Las Cruces Association Of Realtors or to my agency page http://iZigg.com/speed to sign up directly with me. I encourage local Realtors to go to the LCAR site unless of course we've been friends for a while, then by all means let me help you!
Thanks
Jamie
text: iCard to: 90210

Mobile Media Ideas for Night Clubs & Promoters

Clubs are constantly trying to find new approaches to reach more people and keep existing customers loyal. It’s likely that your particular night club may have already tried a variety of marketing techniques including postcard mailings, print advertising, radio spots, direct mail, and promoters. If you feel that you want a new approach to reach possible clients, then you’re in luck. Mobile text message marketing is the newest craze in advertising and is making profitable results. This strategy will allow you to target potential clients on their cellular telephone or mobile device using a variety of advertising messages. Mobile text message marketing is a great selection for a new campaign. It can also add leverage to current promotions. Here are some mobile text message marketing suggestions that other night clubs are making use of:

Ladies Night: Let all the beautiful women on your list know about your weekly and monthly Ladies Nights. Using Mobile Text Message Marketing let your female clientele know about drink promotions and any other specials they are entitled to receive.

Theme Parties: Is your night club having a holiday, costume, or other themed party? Text everyone on your promotion list so they know about your fun event. You will find after a few text message blasts that your attendance increases dramatically. Also it is simple to set up a Text To Vote like American Idol and America's Got Talent to create some great fun, instant results and BUILD THAT LIST!

Singles Night: Your night club should hold a singles night during the slow nights of the week! This is a great way to get timid individuals together for a fun night while increasing your profits. Send out a mobile text message blast to all of your single clients to invite them to your party. Make sure you let them know about and games or activities that will be going on, as well as drink specials!

PLUS! With a Mobile Media Campaign from iZigg you can use the iZigg platform to track your advertising and learn to spend smart and save money on all your promotions while building a growing list of customers you can reach INSTANTLY!

These are only a few quick tips to get your mobile text message marketing campaign up and running. It is your responsibility to attempt different methods to discover what works nicely with your night club. What works for one organization may not work for you. An excellent technique would be to attempt a different mobile text message marketing strategy each month. When you find one that actually works, make certain you utilize it over and over again. This can only help to build your Brand and increase income. With any luck, by now you can see how potent mobile text message marketing could be for your night club!

Mobile Media For Bands & Performers

Bands & Performers are often searching for new methods to promote themselves and their products ie: CD's DVD's Downloads, Apparel, Books etc.. It’s likely that your band might have already tried various advertising approaches such as television advertising, print advertising, radio advertising, direct mail, and phone sales. If you feel that you will need an innovative way to reach potential clients, then you are in luck. Mobile text message marketing is definitely the most recent craze in advertising and it is creating profitable results. Mobile Media is much more than a craze it is here to stay. I don't have to tell you that texting is now a multigenerational reality.</photo>

This strategy will allow you to target prospective clients on their cellphone or mobile device using a selection of advertising messages. Mobile text message marketing is a superb selection for a new campaign. It may also add leverage to existing promotions. Here are some mobile text message marketing suggestions that other bands and performers are using:

Shows and Performances: Let all your loyal fans know when you are performing! Mobile text message marketing is perfect for this. A brief text message update may be all that is needed to play to a packed venue.

Releases: Do you have a new album or DVD coming out soon? Promote it like crazy using mobile text message marketing. This is a great way to reach potential buyers that may have not been notified of your upcoming release. Don’t leave any money on the table! There is no reason for you to be a “starving artist.”

Band Updates and News: Text message marketing is a great way to simply keep in touch with your fans. Let them know about member changes, upcoming tours, special deals on merchandise, and other promotions. Fans really enjoy it when their favorite artists keep in touch with them.

Promotions & Goodies:
With iZigg Mobile Media it is easy to run a raffle and give away everything from t-Shirts and CD's to BackStage Passes & More. The ability to group promotions by date and venue gives you amazing power to connect with your fans and clients in a specific area.

Social Media Connection:
Telling a live audience or acquaintances to simply text: YourBand to: 90210  makes it so easy to get people connected to your facebook and twitter. Plus you now have them on a mobile media subscription!

These are just a couple of quick ideas to get your mobile text message marketing campaign up and running. It’s up to you to attempt different methods to discover what works well along with your band. What works for one organization may not work for you. A great technique would be to attempt a different mobile text message marketing approach each and every month.
Once you find one that works, make certain you utilize it over and over again. This will only assist to grow your enterprise and increase income. With any luck, by now you are able to see how effective mobile text message marketing may be for your band or performance group!

Find Out More go to http://TextMagnet.com or simply text: iLike to: 90210

Effective Marketing In The Present Economy!

As the Economy falls deeper and deeper into Debt, every business is looking for a way to market to their customers without spending a ton of Money. Some Small businesses have cut out their marketing and advertising budget to almost nothing over the last few years and are wondering why they are not getting customers into their stores. So if your are in Business, what do you do? Advertise on TV, the Newspaper, or Radio? All of these come with a hefty price tag and leaves the owners thinking, how do I track those ads and know if they are working? The only sure way is if your business or store is busy, then you could justify spending the money. So where do you put your marketing dollars to maximize your campaigns and make them successful?

Top Marketing Trends for 2011

1) Social Media- Facebook, Youtube, Twitter, and Linkdin are a low cost way to do business in Today’s market. If you are not on Social media driving in Traffic, it’s still not to late. Having proper marketing techniques can drive a small business into profitability.

Pros- Attracting new and existing customers to your site and give out coupons to your local or online market.

Cons- Takes time to build a following, PPC can be expensive, Most small businesses will need to hire a marketer to run their campaign and then the costs will start to rise.

Grade B+ : Because this country is ran by the local businesses, most owners don’t engage in Social Media or they would get lost starting things out; Example(Creating a Fan page and running a PPC campaign). PPC Campaigns can run as high as $2,000 per month on Facebook.

2) Article Marketing and Blogging– Writing Articles can be a very cheap way to drive people to your web site or online store. More small online businesses are using this technique to drive traffic. Submitting these articles to Authority sites such as enzinearticles.com and Goarticles.com will get your article out in the public view.

Pros- Over time, you will develop a following from others that have not followed you on Social Media. You will develop backlinks to rank you web page higher on google. Plus It’s FREE!

Cons- Time Consuming and may take a long time to develop a following

Grade B- : I gave this a lower rating because the average business may not have the time to write articles and submit them off to authority sites. This also targets only the online market and leaves the local or warm market in the dark.

3) Mobile Media – Text or SMS marketing is new and taking the small businesses by storm. Only 5% of all businesses are using Text Mobile Media and over the next 2 years that number will rise to over 90%. Local businesses can gather and track all their campaigns and send any promotion any time they want. This form advertising is permission based advertising which gives it a leg up over the traditional forms of Advertising- TV, Radio, and Newspaper ads. Tracking is the Key, plus you can instantly advertise and get a response that day. The Statistics are overwhelming, over 94% of all text messages are read and 20-40% act on the promotion.

Pros- It’s very inexpensive. You have the ability to advertise instantly with an instant reaction to your campaign. It’s the in thing to do right now “Text”, look around you, everyone has their eyes glued to their phone texting. You will capture New customers and communicate with old customers. People want deals right now and local businesses can capitalize on this new form of advertising.

Cons- Having the right company! There are so many companies out their offering text mobile marketing, but only a few are offer Tier 1 Sms or text messaging. Not a lot of small businesses know about the power of text mobile marketing. If a business has used the text marketing platform, they probably were involved with someone who didn’t use the marketing aspect properly- so make sure you pick out the right company to use Text Messaging.

Grade A+ : No other form of advertising or marketing can give an instant message to your customers that will be looked at or read at a 90% rate. If your are a small, medium, or Large business- Get Text Messaging involved in your marketing Campaign soon.

Branding yourself through Mobile Media

You can Branding yourself through mobile marketing- most companies offer a short code that is hard to remember. Short codes are 5 or 6 digits where to send your message to. Try and have your customer talk about your business with a short code like 644472? How would like to have a short code that everyone can remember? There is a company that has a Tier 1 Platform, the ability for the businesses to control their List, and the most famous number in the world; iZigg has the Mobile Marketing short code  90210. Now that would be a great number to remember, oh yeah! You and your customers don’t have to, it’s already embedded in our memory. People will start talking and you will start seeing your lists of customers that have texted in and said yes, I want to receive deals and coupons from you. How awesome is that!

Who’s using Text Mobile Media: Athletes, Churches, Restaurants, hospitals, corporations, utilities, clothing stores, just about anybody. I used Text Message marketing for my personal business.

Tier 1, 2, and 3 Platforms for Text Mobile Media

 Watch out for the companies offering anything but a Tier 1 Platform. Why? Because you may miss your important customers that want your specials today. After Time you could lose hundreds if not thousands of texts to your customers if you don’t have the proper company running your text messaging. Here’s a simple breakdown.

Tier 1- Has a the ability to send and receive Text Messages at a 99.9% rate. Which means that if 10,000 customers opt in over one year, you will be able to send and receive messages to 9,999 of your customers.

Tier 2- Has a the ability to send and receive Text Messages at a 80 to 90% rate. Which means that if 10,000 customers opt in over one year, you will be able to send and receive messages to 8,000 to 9,000 of your customers. You would lose the ability to communicate with over 1,000 to 2,000 customers. That would be Painful to find out.

Tier 3 – Has a the ability to send and receive Text Messages at a 60 to 70% rate. Which means that if 10,000 opt in in one year, you will be able to send and receive messages to 6,000 to 7,000 of your customers. You would lose the ability to communicate with over 3,000 to 4,000 customers. You would definitely want to stay away from these types of services.

If your current plan does not offer a Tier 1 service or they cannot provide that type of information to you, you will never know if your messages are being received by your customers.

Top 3 TEXT Messaging Companies

While Izigg has a user friendly platform, people all over the US to help set up a campaign, and the ability to start making money from your service; here the top 3 Text messaging companies out there.

1. Izigg – Short Code: 90210 – Tier 1 Platform
2. Motto – Short Code: 83936 – Unknown Tier Platform
3. Yep – Short Code: 41242 – Unknown Tier Platform

While the other 2 will not display their tier platform, It’s safe to say that they are either a tier 1 or tier 2.

My Recommendation is iZigg for any business, gather leads and start promoting Today!


If you want to find out more about Text Mobile Marketing and it can benefit you and your business please text: iLike to: 90210 or iCard to: 90210 you get the idea.

Jamie O'Hara

Mobile Media Is A Good Idea - RIGHT NOW!

If you’re in business in today’s difficult economy, you have to find creative ways to reach more potential customers without adding costs to your already over-burdened budget. If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Text: mobile to: 90210 to learn more about iZigg

Then text: iLike to: 90210 to reach me.

Mobile marketing is inexpensive, easy to use, and tremendously effective. Not surprising, then, that it’s rapidly growing in popularity. More and more big-name brands, retailers, and ad agencies are adjusting their marketing budgets in favor of mobile marketing because the return on investment is much stronger, and it can be integrated smoothly into existing sales and promotion strategies.
Here are ten reasons you should contemplate “going mobile” to strengthen customer relationships and generate additional revenue. 
It’s Personal & Permission Based!
1. Each customer decides when or whether to engage with you. Because your contact with them is permission-based, customers are more receptive because they are in control. iZigg features a simple double opt-in message, insuring that your subscribers said YES!
2. Once you connect with them, they are more likely to continue their “conversation” with you, becoming loyal customers.
3. You can establish informal yet interactive (two-way) communication with customers.
4. People keep their phones close at hand, so they are available to receive your message at almost any time.
5. You can set up different groups based upon customers interests and demographics.
6. SMS with smart links can help you integrate your Social Media Channels ie: YouTube, Facebook, Twitter, etc...
7. Unique phone numbers make marketing personalization easier and more reliable than online, email, or postal mail.
Build Your Brand  PLUS Save Money On Advertising
8. You can build brand awareness without expensive traditional advertising campaigns, while building a LIST!
9. Significantly reduced production and distribution costs make mobile marketing a good choice, even for small businesses.
10. You can use it to track all your advertising, TV, Radio, Print, In House etc.. Then reduce ad costs by 20% -70%
11. Easily add new & innovative strategies at little or no additional cost. Mobile coupons convert 20X more than paper coupons!
It Is The Fastest Most Immediate Type Of Message!
12. Delivery is virtually immediate, allowing you to send timely promotional messages.
13. You can create mobile marketing campaigns quickly, in less than a day.
14. Messages are entirely under your control and easily changed in a few minutes!
15. 97% of texts are opened & 85% are viewed within 5 minutes.
It’s Immediate & Always Available
16. You can reach customers on the go -- almost anyone, almost any time, almost anywhere.
17. Recipients can store your message to read or refer to later. Plus they can forward it and make it viral!
18. Many people have dropped their landlines and their mobile phone is there personal number and contact point!
It Will Magnify Your Brand & Magnetize Your Market
19. By 2012, 50% of all mobile subscribers will have smartphones with internet access and applications.
20. With mobile marketing, you can direct messages to a specific group or everybody on your list!
21. Mobile offers innovative, interactive techniques to reach new potential customers. Plus you can start TODAY!
22. You can create profile groups, it is simple to move your keywords from group to group to meet your needs.
23. It is simple to include a “Reply To:” keyword creating a second call to action, and qualifying level of interest in your business!
24. Messages can be forwarded, increasing viral promotion. ( I know I already said that, but it is cool)
25. Mobile phones are projected to be the primary access source for social networking within the next few years.
26. Mobile marketing messages can be simple text (SMS, or Short Messaging Service), pictures and sound (MMS, or Multimedia Messaging Service), or even display ads or search functions.
It’s Easy, Efficient, and it Works!
27. You don’t need to be a techie to get started or manage your mobile marketing campaigns.
28. Editing and spell-check make message creation easy and ensure professional results.
29. Studies show most messages are read within 5 -15 minutes, and most recipients respond within 60 minutes.
30. Mobile Media is action-oriented. Studies show mobile searchers purchase within 24 hours.
You Can Build Stronger, Longer Lasting Customer Relationships
31. You can turn existing customers into better ones with cross-selling and up-selling.
32. By offering SMS-only promotions, you can make customers feel special and thus reinforce your personal relationship.
33. You can use "text-to-win", “text-to-raffle” & promotions, enabling even more detailed targeting & tracking.
34. You can easily create surveys and ask customers their opinions, so they feel even more engaged with your brand.
35. You can have notifications sent to several phones or email addresses, making it easier to respond to customers needs.
36. You can offer incentives to appeal to back-lapsed customers.
It Integrates With & Supports Traditional Strategies & Social Media
37. Mobile Media campaigns augment and integrate any online marketing and Social Media you are using!
38. You can use it with radio, TV, print, outdoor, website/internet, in-store promotions -- anything!
39. You can add mobile sign-up on your website!
40. You can use it to cross-promote products or services with other promotional media you’re currently using.
It’s Measurable
41. You can track delivery, response, and sales conversion, user by user.
42. Real-time monitoring means you can assess response right away and modify messages without delay.
You Can Generate New Revenue
43. Mobile marketing is very affordable, but you can recapture whatever costs you do incur through “premium-rated SMS” marketing.
44. You can use it to sell information services (weather, news, tourism, or business location information, etc.).
45. You can use it to sell other services such as auction bidding, virtual gifts, or discount coupons.
Right now, more than ever, you have to go where the market is. And these days, more than ever, your potential customers are using their cell phones or tablets, They’re mobile, so your marketing needs to be mobile, too, or you’ll get left behind. Start with a simple promotion or two, then get more creative as you get more comfortable.
46. With the iZIgg agency program and a few referrals you can change and expense line into a profit line in your budget!

Why Google Is Focused On Mobile

http://www.youtube.com/watch?v=j7qVu-Ckxv4&feature=youtube_gdata_player

Social proof!

iS iZigg 90210 A Good iDea?

Some interesting data;
(CNN) -- Among U.S. adults who go online, 13% use Twitter -- and more than half (54%) of these people access the popular social media service with their mobile phone, according to new research from the Pew Internet and American Life Project.  - source CNN Tech

 This is interesting as the 13% is based upon adults who go online, nearly everyone has a cell phone and according to this most of those cell phone users aren't paying much attention to Twitter.

The report also revealed some interesting details about the demographics of Twitter users. For instance, 25% of adult African-Americans who use the Internet are on Twitter, as are 19% of Hispanic Americans, compared with only 9% of whites.
Where you live also may affect whether you're on Twitter: About 15% of both urban and suburban U.S. adult Internet users are on Twitter, vs. only 7% of rural dwellers. - source CNN Tech

Don't get me wrong, I thing Twitter is a brilliant and useful idea, however it has obvious limitations especially when compared to SMS and facebook. My opinion is that there can be a terrific synergy in reaching your market with your message by including a simple recipe of Mobile Media linked with facebook & Twitter. It is definitely a good idea to bring some varied value to each outlet in a way that makes sense. It may make great sense for some business and information models to specialize in their media outlets and differentiate and cross pollinate with purpose

For instance Dell Outlet has a great twitter where you may find deals that are not announced elsewhere. Southwest Airlines uses facebook to promote give-aways, garner up to date praise from customers, and share various tidbits about the company and travel ideas. There are both very appropriate uses for these media. Try this Fast Memory Test.

Superbowl Commercials – What a waste of money!

Ok, so Hines Ward has won dancing with the stars! perhaps this will give some solice to Steelers fans now that the Superbowl is over. Speaking of the Superbowl what do you think about all those heavily anticipated Superbowl XLV commericals.

Did you have a chance to watch the Packers make Superbowl history?

I did… and the game was great, but I was not too thrilled with the development of these multi-million dollar advertisements. This post is not to criticize the lack of humor in majority of the commercials… and even though I was not blown away by the comedy, something VERY important jumped out at me — something (besides humor) was missing.

Can you guess what was missing?

Before I tell you what was missing, let me first paint a picture by putting some numbers behind the Superbowl commercials and the TV exposure.

Estimated # of people watching the Superbowl = 100,000,000 (one hundred million) or more…
Estimated cost for a 30 second commercial during the Superbowl = $2.3 million to 2.8 million ~ 3,000,000 (three million dollars)

My opinion — even though they are reaching 100 million people, $3 million is a heck of a lot of money for a 30 second brand exposure.

Notice I said "brand exposure"… because essentially that is all that these companies paid for, exposures of their brand. The brand (whether it was a product like an Audi or a service like Godaddy), spent millions of dollars to just put the name of their company in the viewers face. Chances are, people were not going to stop watching the Superbowl and run out to purchase an Audi or a Chevy. More likely, people will only talk about the commercials the following day, and its not because they went out to purchase a can of Pepsi, but more so to voice their opinion on the creative's of the advertisements. Make sense?

Here's my question to you. Did any of those advertisements cause you to get off your couch and immediately go buy a product? Did any of those commercials capture your information (to follow up with you at a later time) because you were interested in what they were marketing? The answer is NO.

Those multi-million dollar Superbowl advertisements were a WASTE OF MONEY. The primary purpose of those commercial were to win a "design award", not to drive new business to their company or to capture interested prospects. This is a blunt statement, but how stupid can they be! I find it amazing that these fortune 500 companies are still out there advertising like drunken sailors.

So back to the main question… what was it that the people in charge of producing and releasing these commercials absolutely missed?

Text Message Marketing (or mobile media marketing) with Short Codes!
(bare with me if you don't know what text message marketing is…)

Come on people! Why spend $3,000,000 on a 30 second commercial that will only expose the person to your brand (one time) during that allocated 30 second time slot? Why wouldn't they want to capture the information of people interested in their product or service so they can follow up with them more than once (and not have to spend a small fortune every time they want to connect with them).

The usage of text message marketing would have done wonders for these companies. Mobile marketing would have been a cheap, simple addition and would have literally been a GAME CHANGER! (pun intended)

Think about it… by adding a simple short code (like 90210) to their marketing, they could have measured the effectiveness of their ad, captured potential customer information, and had the opportunity follow up with them whenever they wanted!

Let's look at an example of what could have been different.

Had the marketing managers at Pepsi been smarter, they might have run a raffle offering a chance to win free pepsi for an entire year. They could have simply added a message at the end of their (oh so humorous) commercial that said "text: Pepsi to: 90210 for a chance to win your favorite soft drink for an entire year. The drawing will be at half-time." Think about how many people would have sent that text message to try and win! Guess what? Pepsi would have just built a list of thousands (possibly millions) of phone number of people who love their soft drink! Way to go Pepsi!!!

If you haven't figured it out yet, text message marketing is simply having someone "text a keyword to a designated short code". As soon as someone sends that text message, immediately a response will be sent back to them with their desired content. At the same time, that person is now added to a database where the company in charge of the marketing can follow up with that individuals via text message as they see fit.

Text message marketing (also known as mobile media marketing) is the future of promotion as we know it. It has already begun to replace email marketing and will soon be a required ingredient to every company's marketing mix. Tip: Don't miss the trend!

The best part about all of this is… you can capitalize on the rapid expansion and adoption of mobile media marketing as these businesses start to realize what they are missing. How? It's a company called iZigg. We have a unique distribution model that allows agents (like myself) to refer other iZigg agents (who sell mobile media marketing services) and make a substantial residual income by doing so. I'd love the opportunity to show you how iZigg works.

Just text: MAG to: 90210

Contact me or any of my partners to learn how you can get started with iZigg and text message marketing TODAY! Please watch the three short videos at www.TextMagnet.com

Welcome to the iZigg Agency of Jamie O'Hara

iZigg Mobile 90210

Frequently Asked Questions

What is text messaging?

Text messaging, also known as "texting", refers to the exchange of brief text-written messages between mobile phones over cellular networks. The term most often refers to messages sent using the Short Message Service (SMS).

What is SMS?

SMS is an acronym standing for Short Message Service. It is commonly referred to as text messaging or "texting". SMS is a method by which messages can be sent to a cell phone via another cell phone, a computer connected to the internet, smartphones, and other handheld devices, i.e., a Blackberry, Droid or an iPhone.

What is mobile marketing?

Businesses, charities, companies and other entities or personalities are able to communicate in real time, via text messaging, by sending important, money-saving offers to their customers who "opt-in" to receive their communication. You can elect to receive discount offers and promotions from your favorite local businesses, restaurants, hair salons and many others, direct to your cell phone in a text message.

How do you 'opt in' to a mobile marketing campaign?

By texting the 'keyword' associated with the mobile marketing campaign from your cell phone to the short code being utilized.

What is a short code?

Short codes are 4, 5 or 6 digit numbers that allow mobile texting software to work with all cell phone companies. They are short and easy phone numbers that allow customers to enroll. Our famous and easily recognized short code is 90210.

USERNAME AND PASSWORD INFORMATION

How do I know what my Username and Password are?

In order to Log In to the iZigg Mobile Dashboard, use your mobile number and back office password provided at the time of enrollment.

What happens if I forget my password?

If you have forgotten your password, click Forgot Password on the iZigg Mobile Platform login page once you have entered your mobile number. A text message will be sent to you with a new password. Once logged in, click on the top control panel on Manage and on the left navigation, select user, and input your mobile number and you will be able to reset your password.

KEYWORD INFORMATION

What is a keyword?

Keywords are used to identify a business (or a specific category for that business) when used with our short code 90210. You text a specific keyword to 90210 to "opt-in" and allow our partners to send text messages and special offers direct to you and others who have also opted in – all at the same time.

How does a business or organization use mobile marketing to advertise and promote to, or communicate with their customers or database?

A business would simply invite customers, and prospective customers, to "opt-in" and receive communication and/or promotions or offers via text messages on their cell phone. Several effective methods are available to invite people to opt-in using signage, mail, email, social media, print, radio, TV or website campaigns. Those who see or hear the invite will simply text the KEYWORD for that business or organization to 90210 and as a result, build an opt-in database of people who are interested in receiving text messages from their chosen businesses or organization right to their cell phone.
This allows the business (or any entity) to have instant and real-time communication with those who have opted in, by simply sending a text message to potentially hundreds or thousands at one time with a specific offer, promotion, discount or important message.
This is instantaneous and results-driven marketing - at its finest - to those who really want to know – and where they will actually see it!

How do I opt-out or unsubscribe once enrolled?

Simply reply 'stop' to any message received on the keyword channel you opted into. You will receive an immediate text alert confirming you have successfully opted out.

Will I get SPAM with this service?

All cell phone carriers, and the FCC www.fcc.gov/aboutus.html have strict and enforced policies regarding text messaging. All campaigns are required to be 100% permission-based so you must have texted a KEYWORD to receive your communications. You can opt-out anytime, whenever you desire. iZigg does not support SPAM and enforces a zero-tolerance policy.

Are keywords case-sensitive?

Keywords are not case-sensitive, just type and send!


Do you use my personal information for any other purpose?

Absolutely not! When you "opt-in" for messages from a specific business or entity, the text messages you receive will come only from them, exclusively. iZigg, will not use, nor make your personal information or cell phone number available, for any other purpose.

What cell carriers do you support?

All US-recognized carriers with the exception of Metro PCS, Boost Mobile and Cricket currently support incoming text message marketing campaigns. If this changes in the future we will let you know on this web site.

How much am I charged to receive a text message?

Cell customers are charged the Standard Text Messaging rates in accordance with your cell phone provider's plan. If you unsure of your text messaging plan, please contact your wireless provider, as the rates do vary among plans, and from provider to provider.

How do I know how many keywords and monthly messages I have?

You are allotted a set number of Keywords and monthly messages according to the iZigg Mobile Messaging Product you have purchased. See the below table to access your allotted Keywords and Messages.

How do I set up my keyword?

Click on the Manage tab in the upper control panel.
Next, click on Keywords on the left navigation.
In the Select Group drop-down box, select the Group you want to personalize.
Then, name the Keyword as you would like it to be viewed by your customer. The keyword must be one word.

What if the keyword I requested is already taken?

If you have selected a keyword that already is in use, a small window will appear below, notifying you that this keyword is taken. You must then choose another keyword that is not already in use.

What do I put in the Response field?

The Response field is the text that the person's phone will receive after texting the keyword for the first time.

What does Auto-Subscribe feature mean?

Checking the Auto Subscribe box will subscribe all individuals who text the keyword to the group you've selected in the drop-down menu. This will allow you to send future text messages.

What is an Already Subscribed Response?

This field specifies the response sent to users who have previously subscribed to that keyword. Here you can alert the user that they are already subscribed to this keyword, send a second offer, or just communicate ongoing information.
Ex. Thanks for checking back in. You are already subscribed to KellysSalon, but stay tuned for updates!
Ex. Joe's Pizza Offer - Thanks for checking back in! Just show this text for a $4.99 large pizza. Only offered to our Mobile VIP's.

What is the Notify feature?

The Notify feature gives you the option of notifying an admin each time a user texts that keyword.

Can I edit my Keyword after it is saved?

You can continue to update and edit by returning to the Keywords page and choosing the keyword you would like to edit. Remember that once you change a keyword it will become available for other users to reserve.

How do I delete a Keyword?

To delete a keyword, click Delete next to the appropriate keyword. To cancel or save your settings, click Cancel or Save.

What happens when I delete a Keyword?

Once you delete a keyword, those that have subscribed to the keyword will still be saved to the group, however not to the specific keyword.
In order to re-use the deleted keyword with new subscribers, you must delete and then re-create the keyword.

How do I set an expiration date on my Keyword response?

Adding an expiration date to offers made in messages allows the sender to drive subscribers to redeem the offer in a specified period of time.
First, go to your Keywords page and click Edit next to the Keyword you would like to add an offer and expiration date. You can add this to your Response, or to the Already Subscribed Response depending on whether you would like to target new subscribers or existing subscribers.
Next, a user can add the following at the end of the response or already subscribed response:
To have the offer expire the date that it was requested by the user, enter Expires: %date% at the end of the message.
Ex. KellysSalon's Already Subscribed Response: Thanks for checking back in! You are already subscribed to KellysSalon. Use this mobile coupon for a Free Haircut! Expires: %date%
To have the offer expire a specified number of days from the date that the offer was requested enter: Expires %date+5% (this shows that the offer expires 5 days from the day that the offer was requested)

ORGANIZATION INFORMATION

How do I add contact information to my organization?

Click on the Manage tab at the top of the page.
Next, click on Organization on the left side of the screen.
In the Select drop-down box, select your Organization name.
Here you can edit your organization's Name and add Contact Information such as Address, Phone and URL.
Once you have edited and personalized the desired organization information, click Save.

How do I add a Group?

To add a group to a division, select the desired division from the drop-down menu and select Add Group.
This will bring up a screen asking you to specify the new group's name. Name the new group and specify if you'd like to keep the new group public (keeping the group public makes the group visible on the widget, allowing users to subscribe to it via the widget if that is in use). To finish adding the group, select "Add".

How do I add a subscriber?

To add a subscriber to a group, click on Manage on the top control panel.
Next, click on Subscribers on the left navigation.
Enter the subscriber's phone or email and click Continue.
If the subscriber is not already registered in the system, you can add subscriber information such as First and Last Name, phone numbers, and email, if supplied. This information is not necessary to adding the subscriber to a group. Click Update to save this subscriber.
Next, add the subscriber to by going to the Select Group drop-down menu, selecting the desired group, and clicking Add.
Once the subscriber is added to the group, you will have the option of text, email or both to reach that specific subscriber. Note that you must have the subscriber's text and/or email in order to select that respective option.
In order to add that subscriber to another group, repeat the steps above.

How do I remove a subscriber?

To remove a subscriber from a group, click on Manage on the top control panel.
Next click on Subscribers on the left navigation.
Enter the subscriber's phone or email and click Continue.
You should now be able to view which group the subscriber belongs to.
Click Remove next to the appropriate group in which you wish to unsubscribe the subscriber.

How do I add a User?

To add a user (an individual you would like to grant access) to a company, division or group, click on Manage from the top control panel.
Next, click on Users on the left navigation.
First search for the user by entering their phone or email. This search will yield which companies, divisions, or groups they have access to.
To add the specified user, select the desired company, division or group from the drop down menu and click Add Access.
The user will have access to anything underneath the access that is specified.
For example: A person with company access would be able to view and edit all divisions and groups under that company, while a person with just group access would only be able to view and edit that particular group.

To Add a User That isn't Found in the System:
If the user is not found after searching, they can be added to the system. To do this, after the search, fill in the applicable information and click "Create".
Complete the steps as seen in "Adding a User" (above) to finish adding the user.


MESSAGE CENTER INFORMATION


What are the differences between the 3 ways to send messages (Organization Tree, Address Book, and Individual)?

Sending a message from the Organization Tree allows you to select the entire organization, division, or group from the tree. If you check next to the entire organization, each division under that organization will receive the message. However, if you only check next to a specific group, only the subscribers of that group will receive the message. Once you have selected the organization, division or group to receive the message, you can create your message and press send.
Sending a message with the Address Book allows you to select message recipients by the group that they are subscribed to. You will see subscribers listed by either their phone number or last name. Simply check the subscriber or subscribers you would like to receive the message and press send.
Sending a message by individual allows you to select a particular individual to send a message to. Use the raffle feature to randomly select a subscriber from a group.

How do I schedule a message?

Check the box Schedule Message.
First decide which manner you want to send the message: by Organization Tree, Address Book or Individual.
Select the desired date for the message to be sent.
Checking Repeat Reminder will provide options to repeat the message.
Next, select the time for the message to be sent, as well as the amount of minutes, hours, days or weeks before the event for the message to be delivered.
Checking the "Include appointment time in message" box will automatically insert the appointment's details into the message.
Compose the message click Schedule Message to schedule the message.

How do I run a raffle?

First select the Manage Tab and select the individual setting.
Next select the group that you would like to use for your raffle.
The raffle feature randomly selects a subscriber from one of your groups.
To select a random subscriber, specify the group and click Raffle.
The subscriber's information will now appear below.
You will be able to fill in your message and hit send to notify the recipient.

How do I send a message from an administrator's phone?

First create a new text message on the phone that would be sent to 90210.
In the body of the message, type "nm" followed by a space.
Next, type the desired group's keyword.
Finally, type the desired message with a space between the keyword and hit send.
Ex. nm kellyssalon Kelly's Salon Alert – Come by this afternoon from 3:00-6:00 for a $14 make over. Expires 6/21/10.

REPORT INFORMATION


What is the Report section?

The reports section provides a way for a company to view their messaging and subscriber data.

How do I generate a report?

To generate a report, select the type of report you want to generate, specify the desired subscriber group and date range, and click Generate Report.

What is the Reports feature?

The reports feature provides a more detailed summary of messaging and subscriber data.
To view your reports, select Reports in control panel. Be sure that "Reports" is selected in the top right corner.

What is the Subscriber List report?

The subscriber list will display a report of all subscribers listed within the specified date range.


What is Opt-In and Opt-Out Trends report?

The Opt-In/Out Trends report will display a report of when subscribers have opted in or out within the specified date range.

What is Messages Sent report?

Clicking Messages Sent will display a report of all messages sent within the specified date range.

What is Inbound Messages report?

Inbound Messages" will display a report of any conversations via your Inbox.

What is the Charts feature?

Charts are a visual representation of a company's messaging and subscriber data.
To view your charts, select "Reports" in the company control panel. Be sure that "Charts" is selected in the top right corner.

What does Message Usage refer to?

Message Usage refers to the amount of messages sent, displayed by month.

What does Subscriber Trends refer to?

Subscriber trends refer to the amount of subscribers opting-in and opting out of your groups.

What does Subscribers by Groups refer to?

"Subscribers by Groups" refers to the amount of subscribers, shown by group.


CALENDAR INFORMATION


What is the Calendar feature?

The Calendar feature allows you to view your scheduled messages in a given day, week or month.


How do I access the Day View of the Calendar?

To access the Day View, select the number in the top left of the desired day.
Once you have accessed the particular day, you can view any scheduled messages for that day as well as create a reminder for that particular day.


How do I edit a Scheduled Message?

To edit a Scheduled Message, click on the message's title. You will then be directed to the message's original scheduling screen where you can edit the message's details.

INBOX INFORMATION


What is the inbox feature?

The inbox feature allows a group to view a list of conversations that have taken place.

How do I view a Conversation?

To view a conversation, click on the sender's phone number. A pop-up with then appear showing the conversation.

How do I reply to the sender?

To reply to the sender, enter your message within the pop-up and press "Send".

How do I archive a message?

To archive a message, click the box next to the appropriate message and click Archive.
To view archived messages click Archive on the left side of the screen.

How do I unsubscribe a user?

To unsubscribe a user click the check box next to the appropriate message and click Unsubscribe.

How do I mark a message as read/unread?

To mark a message as read or unread, click the box next to the appropriate message and click Mark as Read or Mark as Unread.